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About the Role

Eyebot's Performance Marketing Manager will own the company's paid acquisition strategy across digital channels and markets. This role involves building the infrastructure to test, scale, and optimize campaigns that drive measurable increases in kiosk usage, leading strategy and execution across platforms like Meta and Google, developing testing frameworks, and supporting new market launches and national expansion.

Responsibilities

Develop and oversee Eyebot's paid media strategy across channels including Meta and Google.
Plan and execute geographically targeted campaigns that drive kiosk usage across retail locations.
Translate company growth priorities into structured acquisition programs at the market level.
Manage campaign setup, optimization, and performance tracking across multiple regions simultaneously.
Design and execute structured testing frameworks, including radius targeting experiments, creative testing, and geo-based pilots.
Identify opportunities to improve cost efficiency and increase prescription activity per location.
Build repeatable campaign playbooks to support expansion into new markets.
Leverage performance analytics to identify growth opportunities and optimize media investment.
Develop location-level reporting tied to kiosk engagement and prescription outcomes.
Interpret attribution signals across digital and retail environments to improve budget allocation.
Plan and manage paid media budgets across markets, and forecast expected performance tied to deployment expansion.
Partner with commercial and product teams to support coordinated campaign execution and launch readiness for new retail deployments.
Collaborate with external agencies and platform partners as needed.

Requirements

4-7 years of experience in performance marketing or paid media.
Strong, hands-on experience managing Meta and Google campaigns.
Experience running geographically targeted campaigns across multiple markets.
Demonstrated success improving conversion performance through structured testing programs.
Strong understanding of attribution models and conversion tracking.
Experience translating analytics into actionable strategy.
Ability to manage budgets across channels and regions.
Excellent communication and stakeholder alignment skills.
Experience supporting multi-location retail, healthcare access, or service environments.
Experience supporting retail-adjacent or location-based acquisition programs.
Familiarity with offline conversion measurement or store-level attribution.
Experience scaling campaigns during rapid geographic expansion.
Comfort working in early-stage or high-growth environments.

Skills

Meta campaigns
Google campaigns
Geographically targeted campaigns
Structured testing programs
Attribution models
Conversion tracking
Analytics
Budget management
Communication
Stakeholder alignment
Performance marketing
Paid media

Location

Boston

Work Type

Flexible work schedule

Experience Level

4-7 years

Salary/Compensations

$110,000–$125,000 base salary

Benefits

Meaningful equity
Unlimited PTO
Health, dental, and vision insurance
Employer-sponsored 401(k)
Commuter support
Wellness benefits (Calm, Cariloop)

About the Company

Eyebot is an outcome-focused technology company on a mission to make vision care accessible to everyone, equally.
Headquartered in Boston and backed by top investors and the National Science Foundation, our vision test kiosk is reshaping how vision care is delivered.
If you are passionate about solving big problems and building the future of vision care, we would love to hear from you.

Equal Opportunity

Eyebot is committed to building a diverse and inclusive team, and we welcome applicants of all backgrounds, identities, and experiences.
Eyebot is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.