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About the Role

As a Principal, Product Design – Search, you will own and advance the design direction for Expedia Group’s search experiences. This senior individual-contributor leadership position involves operating as a design and creative authority, leading through vision, judgment, and hands-on craft to tackle complex experience challenges and set industry standards. You will lead the design of intelligent search as the foundation for travel discovery, planning, and shopping using high-fidelity design, systems thinking, and advanced prototyping at a global scale.

Responsibilities

Own and lead the design direction for Expedia Group’s AI‑powered Search experiences, driving outcomes from concept through execution while orchestrating the work across interconnected search initiatives.
Define how travelers express intent, explore options, and understand results—bringing clarity, transparency, and trust to complex search interactions.
Work hands‑on with high‑fidelity design, prototyping, and systems thinking, while helping shape how search work is sequenced, scoped, and delivered to tackle the most complex discovery challenges.
Partner closely with senior leaders in Product, Engineering, Research, and Data Science to coordinate priorities, align roadmaps, and ensure design effort is focused where it matters most.
Translate advanced AI and machine‑learning capabilities into intuitive, human‑centered experiences used by millions of travelers worldwide.
Establish and scale experience patterns, interaction models, and quality standards across brands and platforms, providing structure and cohesion across parallel search workstreams.
Influence and elevate design quality through critique, mentorship, and shared standards—leading by example and helping others deliver at a higher bar.
Collaborate across Expedia Group to align Search experiences with the company’s broader AI strategy, shared capabilities, and platform investments.
Represent the traveler in senior‑level and cross‑functional forums, influencing decisions that shape the future of travel discovery and intelligent search.

Requirements

12+ years of experience in product design with, at least, 4 years leading design teams at scale.
Expertise in search, discovery, or recommendation systems, with a deep understanding of how AI and ML shape relevance, ranking, and explainability.
A proven track record of designing experiences that simplify complex information and build trust with users.
Skilled in translating ambiguous technical opportunities into clear, inspiring product experiences.
Adept at building, scaling, and coaching design teams that deliver at both craft and strategic levels.
An exceptional communicator who can bring stakeholders along through strong storytelling and influence.
Energized by the challenge of creating travel experiences that feel intelligent, human, and memorable.
Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, data-informed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma, Cursor, etc.
Deep knowledge of semantic and natural language search, conversational interfaces, and AI explainability principles.
Experience working with data scientists and ML engineers to translate advanced models into user-facing experiences at scale.
Demonstrated strength in connecting design quality to measurable product outcomes through experimentation and data-driven metrics.
Track record of driving design excellence across multiple brands, platforms, and domains in a fast-moving, results-oriented environment.
Demonstrated experience taking products from concept to scaled adoption.

Skills

Product Design
Design Leadership
Search Systems
Discovery Systems
Recommendation Systems
AI
Machine Learning
High-Fidelity Design
Prototyping
Systems Thinking
Figma
Cursor
LLM Prototyping
Prompt Engineering
Data-Informed Interaction Design
Semantic Search
Natural Language Search
Conversational Interfaces
AI Explainability

Location

New York
Los Angeles
San Jose
San Francisco
Seattle
Austin
Chicago

Work Type

Onsite

Experience Level

Principal
Senior Individual Contributor
12+ years of experience in product design
4+ years leading design teams

Salary/Compensations

Seattle: $224,000.00 - $313,500.00
New York: $242,000.00 - $338,500.00
San Jose: $242,000.00 - $338,500.00

Benefits

Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership

About the Company

Expedia Group helps travelers explore the world, one journey at a time.
We are a global travel company powered by passionate people, trusted partnerships, and leading technology.
We connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Our five Behaviors include: Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together.
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify.
The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.