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About the Role

Manage audience and email campaigns for festival brands, supporting CRM strategy and data management. Collaborate with various teams to grow reach, engagement, and first-party data.

Responsibilities

• Day-to-day audience and email management across a portfolio of festival brands.
• Support the Senior Digital Marketing Manager - CRM on data management and collection.
• Work with a variety of teams and stakeholders across the business.
• Support the shared team goal to grow reach, engagement and first party data.
• Create regular emails and design new email templates for multiple festivals across the UK.
• Reporting on key metrics to identify strengths and opportunities.
• Tailor emails as required and use design tweaks to improve email performance.
• Build targeted audiences for a variety of festivals across the UK.
• Ensure first party data collection is at the forefront of your strategy.
• Focus on data retainment for current contacts.
• Create new automated email journeys.
• Run regular tests on sends to refine strategy.
• Support data management.
• Align with a variety of teams across the business on email briefs.
• Deal with a variety of requests, ensuring each festival is given optimal support via email.
• Deputise for the Senior Digital Marketing Manager - CRM when needed.

Requirements

• Demonstrable experience in digital marketing specifically in email marketing and audiences.
• Clear understanding of the importance of first-party data.
• Ability to manage multiple projects to completion under concurrent, rigorous deadlines.
• Thrive in a fast-paced environment.
• Exceptional communication skills – written and verbal.
• A passion for email marketing.
• Immaculate attention to detail.
• Confident and experienced data analyst.
• Demonstrable interest in deriving actionable insights from web analytics.
• Comfortable with segmenting and streamlining data.
• Confident in strategic planning to improve future emails.
• Confident in working with multiple teams to deliver actionable results.
• Ability to tweak HTML and build email templates.
• Skilled in presenting regularly on multiple areas of email marketing.
• Skilled at using Microsoft Office.
• Experience using Adobe Photoshop, with an eye for visuals.
• Experience using Salesforce Marketing Cloud or a similar platform.
• Passion for live music.
• Proactive, self-starter and a team player.
• Able to work in evenings and weekends when necessary.

Skills

• Digital marketing
• Email marketing
• Audience management
• First-party data
• Data management
• CRM strategy
• HTML
• Email template building
• Web analytics
• Data segmentation
• Data streamlining
• Strategic planning
• Stakeholder management
• Microsoft Office
• Adobe Photoshop
• Salesforce Marketing Cloud

Location

• Farringdon, London

Work Type

• Hybrid working
• Full time
• Permanent

Experience Level

• Previous positions with job titles similar to Email Marketing Executive, CRM Executive, Digital Marketing Executive.

Benefits

• Tickets to shows and festivals
• Unlimited annual leave
• Arcade games in the basement games room
• Onsite gym equipment
• Fitness and meditation classes
• Fully stocked complimentary coffee bar with barista
• Heavily subsidised lunch options
• Regular staff events

About the Company

• Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
• Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.
• Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries.
• These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
• For additional information, visit www.livenationentertainment.com

Equal Opportunity

• We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.
• You will be working in an inclusive environment and be encouraged to bring your whole self to work.
• We will do all that we can to help you successfully balance your work and homelife.
• As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
• It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.