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About the Role

The Client Marketing team is looking for a Senior Client Marketing Activation Manager to lead the activation engine behind our client marketing programs. This role sits at the intersection of integrated campaign execution, strategic sponsorship activation, and operational excellence. You will ensure our campaigns launch smoothly, our partnerships deliver against their commitments, and our client-facing marketing hub remains a trusted source of truth. This is a highly cross-functional role for someone who loves bringing order to complexity, thrives in fast-moving environments, and knows how to move work from idea to execution without losing sight of quality, detail, or business impact.

Responsibilities

Own the end-to-end activation of third-party sponsorships and strategic partnerships, including high-profile industry relationships such as the National Association of REALTORS®.
Build and manage activation plans, content calendars, asset delivery timelines, and deliverables tracking to ensure every contractual commitment is fulfilled.
Partner with internal stakeholders and external partners to maximize the value of each sponsorship through thoughtful planning, clear communication, and strong execution.
Monitor activation performance, document outcomes, and help identify ways to optimize future partnerships.
Operationalize integrated client marketing campaigns across digital, social, email, web, virtual events, in-person events, and other owned and paid channels.
Lead timelines, workflows, stakeholder coordination, and asset delivery across multiple concurrent programs.
Partner closely with client marketing leads, Brand Bureau, sales, product, and other cross-functional teams to ensure campaigns are thoughtfully planned, clearly briefed, and executed on time.
Serve as a key connector across teams, bringing structure, visibility, and momentum to complex initiatives.
Serve as the primary orchestrator of the PRO Campaign Hub, Realtor.com®’s centralized client marketing resource portal.
Ensure the Hub is continuously maintained, up to date, and positioned to drive client engagement for current campaigns, deliverables, messaging, and resources.
Help establish scalable processes, templates, and communications that improve consistency across client marketing programs.
Track campaign and partnership performance across key engagement and business metrics.
Reconcile sponsorship deliverables against contractual commitments and provide clear reporting on fulfillment and impact.
Monitor campaign performance, surface insights, and partner with stakeholders to improve future activations.
Help build dashboards, reporting cadences, and lightweight systems that create visibility without adding unnecessary complexity.
Identify repeatable workflows across campaign management, reporting, and partnership coordination that can be improved through AI and automation.
Translate AI capabilities into practical, everyday tools and workflows that increase efficiency, reduce manual work, and improve team speed and consistency.
Bring fresh ideas and a continuous-improvement mindset to how Realtor.com activates its brand in the market.

Requirements

Bachelor’s degree or equivalent experience.
8+ years of marketing, program management, campaign operations, or related experience, preferably in B2B, SaaS, marketplace, or real estate technology environments.
Proven experience managing integrated marketing programs across multiple channels and stakeholders.
Experience activating and managing partnerships, sponsorships, or external programs with a strong focus on deliverables, timelines, and measurable outcomes.
Exceptional project and program management skills with strong attention to detail and the ability to keep multiple workstreams moving simultaneously.
Strong cross-functional leadership skills and the ability to influence without direct authority.
Experience with marketing and workflow tools such as Asana, Salesforce, Canva, and other project management, CRM, content creation, or reporting platforms.
Strong analytical mindset with the ability to track performance, connect execution to outcomes, and improve programs over time.
Excellent communication and collaboration skills in a fast-paced, evolving environment.
A hands-on, roll-up-your-sleeves approach paired with the judgment to prioritize what matters most.
Flexibility and adaptability; this role will help shape how client marketing programs operate as the function continues to grow.
Ability to travel as needed to support major industry events and activations.

Skills

Integrated campaign execution
Strategic sponsorship activation
Operational excellence
Project management
Program management
Campaign operations
Marketing
Stakeholder management
Partnership management
Sponsorship management
Deliverables tracking
Timeline management
Workflow management
Cross-functional collaboration
Communication
Analytical mindset
AI and automation
Asana
Salesforce
Canva

Location

Office locations

Work Type

Hybrid

Experience Level

Senior
8+ years

Education Level

Bachelor's degree or equivalent experience

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location

About the Company

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Equal Opportunity

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.