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About the Role

The Associate Manager, Advertising supports the planning, execution, optimization, and reporting of advertising campaigns for Random House Children's Books. This role partners closely with marketers, vendors, and the Penguin Random House Central Advertising Team to develop advertising recommendations, execute paid media campaigns, manage campaign operations, and analyze performance to drive awareness, audience growth, and book sales.

Responsibilities

Partner with marketers to develop advertising recommendations that align with campaign objectives, budgets, retailer priorities, and target audiences.
Support advertising planning for key publishing campaigns, seasonal initiatives, and audience development efforts.
Prepare campaign recaps with key performance insights and recommendations for future seasonal campaigns.
Contribute to improvements in advertising workflows, documentation, and team processes.
Support the advertising strategy for audience development and growth across our digital verticals including lead generation.
Partner with marketers on paid influencer campaign strategy recommendations.
Set up, execute, and track influencer campaigns working with creator partners.
Manage the day-to-day execution of advertising campaigns, including reviewing intake forms, maintaining project status, reviewing creative assets, and submitting materials to the Central Team.
Ensure vendor specifications, timelines, and best practices are accurate, current, and communicated to support successful campaign execution.
Track, reconcile, and follow up on missing or outstanding invoices to ensure timely and accurate billing.
Manage campaign updates, drop-ins, cancellations, and grid maintenance, ensuring all campaign information is current and accurately reflected.
Coordinate advertising recommendations and workflow requests with internal stakeholders to ensure campaigns move efficiently through the execution process.
Manage weekly campaign optimizations by partnering with marketers to identify timely updates, implement performance-driven recommendations, and ensure advertising budgets are spent efficiently throughout each campaign flight.
Analyze advertising campaign performance across vendors and platforms.
Develop campaign recaps that highlight results, insights, and opportunities for optimization.
Maintain reporting benchmarks and historical campaign performance to support future planning.

Requirements

3–4 years of relevant advertising, digital marketing, or campaign management experience.
Strong project management and organizational skills.
Analytical and reporting experience.
Excellent communication and cross-functional collaboration.
Excel/PowerPoint proficiency.
Interest in publishing and consumer marketing.

Skills

Social media
Digital marketing
Advertising
Campaign management
Project management
Organizational skills
Analytical skills
Reporting
Communication
Cross-functional collaboration
Excel
PowerPoint
Digital advertising vendors
Media platforms

Location

New York City
Remote (United States, primarily Eastern Time)

Work Type

Full-time

Experience Level

Associate Manager

Salary/Compensations

$70,500

Benefits

Medical/Prescription drug insurance
Dental
Vision
Health Care/Dependent Care Flexible Spending Account
Health Savings Account
Pre-Tax and Roth 401(k)
Short and Long-Term Disability Insurance
Life/AD&D Insurance
Commuter Benefits
Student Loan Repayment Program
Educational Assistance
Generous paid time off
Annual profit award or bonus

About the Company

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world.
We are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.
Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
More information can be found at http://www.penguinrandomhouse.com/.

Equal Opportunity

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
All your information will be kept confidential according to EEO guidelines.
We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.
All your information will be kept confidential according to EEO guidelines.