Organic Growth Specialist at United States Luggage | NY, US | Rezi

Organic Growth Specialist at United States Luggage

Organic Growth Specialist

United States Luggage · NY, US

1 weeks ago

Organic Growth Specialist

United States Luggage · NY, US

13 days ago
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About the Role

Join our Digital Commerce team to drive organic growth across our global ecommerce business by combining SEO, AI-powered search optimization, content strategy, analytics, and user experience best practices to increase visibility, traffic, and conversions.

Responsibilities

  • Execute SEO and AI search optimization initiatives to increase organic visibility and qualified traffic.
  • Identify content opportunities across the website and external platforms.
  • Create SEO-informed content briefs and partner with the Copywriter to develop engaging content.
  • Collaborate with external SEO agencies and internal teams to implement optimization strategies.
  • Perform technical SEO audits and recommend improvements for crawlability, indexing, structured data, metadata, and Core Web Vitals.
  • Monitor keyword rankings, search visibility, website performance, and LLM referral traffic using analytics tools.
  • Support backlink initiatives through partnerships with PR and affiliate marketing teams.
  • Work with developers and Digital Operations to improve website performance, customer experience, and conversion opportunities.
  • Optimize product content and discovery across emerging AI-powered search and commerce platforms.

Requirements

  • 3–5 years of experience in SEO, content strategy, ecommerce marketing, or digital marketing within a DTC business.
  • Strong understanding of on-page SEO, technical SEO fundamentals, and content optimization.
  • Experience using Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, or similar SEO and analytics platforms.
  • Experience working with Shopify or another leading ecommerce platform.
  • Working knowledge of AI-powered search concepts, including structured data, featured snippets, and emerging search experiences.
  • Excellent project management, communication, and cross-functional collaboration skills.
  • A naturally curious, analytical mindset with a passion for continuous learning.

Skills

  • SEO
  • AI-powered search optimization
  • Content strategy
  • Analytics
  • User experience
  • Google Analytics (GA4)
  • Google Search Console
  • SEMrush
  • Ahrefs
  • Shopify
  • AI-powered search concepts
  • Structured data
  • Featured snippets
  • Project management
  • Communication
  • Cross-functional collaboration
  • Conversion rate optimization (CRO)
  • HTML/CSS
  • Technical SEO

Location

  • Hauppauge, NY

Work Type

  • Hybrid Schedule (Monday & Friday Remote | Tuesday–Thursday In Office)

Experience Level

  • 3-5 years

Salary/Compensations

  • Competitive salary plus annual bonus incentive

Benefits

  • Generous PTO
  • Paid Holidays
  • Medical, dental, and vision coverage
  • Paid Short Term Disability and Life Insurance
  • Voluntary Long Term Disability & Identity Insurance
  • Flexible Spending Accounts
  • 401K with company match
  • Profit Sharing Plan
  • Paid learning and development opportunities
  • Fun team building events
  • Employee Discounts-over 70%
  • $5,000 Employee Referral Bonus
  • College Scholarship Program for Employee’s children

About the Company

  • Briggs & Riley creates lifelong travel companions backed by the industry's only lifetime guarantee.
  • We are one of the world's most awarded premium travel brands.
  • We believe great work happens when talented people are empowered to collaborate, innovate, and continually learn.