About the Role
Join our Digital Commerce team to drive organic growth across our global ecommerce business by combining SEO, AI-powered search optimization, content strategy, analytics, and user experience best practices to increase visibility, traffic, and conversions.
Responsibilities
- Execute SEO and AI search optimization initiatives to increase organic visibility and qualified traffic.
- Identify content opportunities across the website and external platforms.
- Create SEO-informed content briefs and partner with the Copywriter to develop engaging content.
- Collaborate with external SEO agencies and internal teams to implement optimization strategies.
- Perform technical SEO audits and recommend improvements for crawlability, indexing, structured data, metadata, and Core Web Vitals.
- Monitor keyword rankings, search visibility, website performance, and LLM referral traffic using analytics tools.
- Support backlink initiatives through partnerships with PR and affiliate marketing teams.
- Work with developers and Digital Operations to improve website performance, customer experience, and conversion opportunities.
- Optimize product content and discovery across emerging AI-powered search and commerce platforms.
Requirements
- 3–5 years of experience in SEO, content strategy, ecommerce marketing, or digital marketing within a DTC business.
- Strong understanding of on-page SEO, technical SEO fundamentals, and content optimization.
- Experience using Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, or similar SEO and analytics platforms.
- Experience working with Shopify or another leading ecommerce platform.
- Working knowledge of AI-powered search concepts, including structured data, featured snippets, and emerging search experiences.
- Excellent project management, communication, and cross-functional collaboration skills.
- A naturally curious, analytical mindset with a passion for continuous learning.
Skills
- SEO
- AI-powered search optimization
- Content strategy
- Analytics
- User experience
- Google Analytics (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- Shopify
- AI-powered search concepts
- Structured data
- Featured snippets
- Project management
- Communication
- Cross-functional collaboration
- Conversion rate optimization (CRO)
- HTML/CSS
- Technical SEO
Location
- Hauppauge, NY
Work Type
- Hybrid Schedule (Monday & Friday Remote | Tuesday–Thursday In Office)
Experience Level
- 3-5 years
Salary/Compensations
- Competitive salary plus annual bonus incentive
Benefits
- Generous PTO
- Paid Holidays
- Medical, dental, and vision coverage
- Paid Short Term Disability and Life Insurance
- Voluntary Long Term Disability & Identity Insurance
- Flexible Spending Accounts
- 401K with company match
- Profit Sharing Plan
- Paid learning and development opportunities
- Fun team building events
- Employee Discounts-over 70%
- $5,000 Employee Referral Bonus
- College Scholarship Program for Employee’s children
About the Company
- Briggs & Riley creates lifelong travel companions backed by the industry's only lifetime guarantee.
- We are one of the world's most awarded premium travel brands.
- We believe great work happens when talented people are empowered to collaborate, innovate, and continually learn.
