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About the Role
Wavemaker, part of WPP, seeks a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead their team in delivering innovative measurement solutions and driving impactful results for clients in the healthcare industry.
Responsibilities
- Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.
- Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
- Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.
- Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence.
- Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the departments.
Requirements
- 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
- 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
- Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
- A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics.
- Experience in the pharmaceutical or healthcare industry is a plus, but not required.
Skills
- Data-driven insights
- Measurement solutions
- Digital marketing analytics
- Online marketing
- Web analytics
- Research
- Leadership
- Team mentoring
- Client relationship building
- Communication
- Interpersonal skills
- Innovation
- Technology exploration
- Methodology implementation
Location
- US
Work Type
- Hybrid
Experience Level
- Associate Director
- 7+ years of experience
- 3-5 years of leadership experience
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.
- We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.