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About the Role

This role combines deep media fluency, integrated marketing leadership, and oversight of a professional event services operation. The person will lead a team of eight, serving as the Library's chief storyteller, brand steward, and on-camera media presence. Critically, this role is a strategic fundraising partner, using marketing, communications, media, and event services to elevate the Library's profile, cultivate community investment, and support revenue goals.

Responsibilities

Lead, mentor, and develop an eight-person team across Marketing and Communications (4) and Event Services (4), building a culture of collaboration, accountability, and service excellence.
Set clear goals, provide regular coaching and feedback, and conduct performance reviews for all direct reports.
Establish and continuously refine workflows and processes across both departments to ensure operational efficiency and cross-team cohesion.
Serve as a senior member of the Advancement leadership team, contributing to organizational strategy, budget planning, and institutional priorities in partnership with the Chief Advancement Officer.
Develop and execute an integrated annual marketing and communications strategy that builds the Library's brand, grows community awareness, and drives measurable program and event attendance.
Serve as the Library's primary brand steward, owning and protecting voice, visual identity, and messaging consistency across all touchpoints.
Lead all earned media strategy: cultivate and maintain relationships with local, regional, and statewide press; serve as primary media contact and institutional spokesperson.
Write and prepare executive communications including talking points, speeches, and media briefs for the Library Director and senior leadership.
Oversee all digital and traditional channels: social media, email marketing, website content, print, advertising, and direct mail.
Develop and track KPIs and performance metrics; translate data into actionable strategy.
Serve as a confident, on-camera spokesperson for the Library in broadcast, digital video, and live public settings, including press appearances, recorded segments, social video, and community events.
Prepare leadership and staff for media interviews and public appearances; develop media training protocols as needed.
Lead the development of video content, multimedia storytelling, and public-facing communications that extend the Library's reach and mission.
Manage communications and logistics for complex, high-profile media events featuring notable guests, elected officials, or community leaders.
Partner with the Executive Director of the Foundation and Chief Development Officer to develop marketing and communications strategies that directly support The Salt Lake City Library Foundation.
Oversee day-to-day operations of the four-person Event Services team, including A/V support staff, ensuring consistent, high-quality service delivery across all 9 branches.
Develop and maintain systems, standards, and workflows for room bookings, rental agreements, setup and breakdown, A/V production, and on-site event support.
Serve as the senior point of accountability for all event services, from small meeting room bookings to large-scale community and revenue-generating rentals.
Manage and grow the Library's venue rental program as a revenue stream, including pricing structures, client relations, and capacity planning.
Ensure the team provides a seamless, professional experience for all clients -- internal Library departments, individual patrons, nonprofit organizations, and private event renters.
Oversee A/V equipment inventory, maintenance, and staff training to ensure technical readiness across all venues.
Partner with Facilities, Security, and Library leadership to coordinate logistics for high-traffic or high-profile events.
Own and oversee the Library's social media strategy across all platforms.
Partner closely with the Development team to align communications and marketing strategy with donor engagement and fundraising goals.
Collaborate with branch managers and program staff to surface stories, amplify community impact, and ensure Library-wide voice consistency.
Coordinate with Facilities, IT, and Security teams to support seamless event services operations across all locations.
Serve as a key liaison between Marketing, Event Services, Development, Programs, and senior leadership.

Requirements

7+ years of progressive experience in marketing, communications, media relations, or event services management, with at least 3 years in a director or senior leadership role.
Demonstrated experience managing and developing multi-person teams.
Proven on-camera spokesperson experience in broadcast, digital video, or live public settings -- comfortable and compelling in front of a camera or at a podium.
Demonstrated social media strategy experience across multiple platforms.
Strong written and verbal communications skills; exceptional storytelling instincts.
Budget management experience.
Experience managing venue rentals or event services as a revenue-generating function, including client relations, pricing, and capacity planning.
Familiarity with A/V systems, production equipment, or technical event support operations.
Background in a public library, nonprofit, academic institution, arts organization, civic engagement, or other mission-driven environment.
Experience developing executive communications, media training programs, or spokesperson preparation.
Familiarity with CRM platforms (e.g., Salesforce, Bloomerang), event management software, marketing automation tools, and analytics dashboards.
A genuine passion for public services, literacy, community access, and the unique role libraries play in civic life.

Skills

Media fluency
Integrated marketing leadership
Event services oversight
Team leadership
Brand stewardship
On-camera spokesperson
Storytelling
Earned media strategy
Digital and traditional channel management
Performance metrics analysis
Video content development
Multimedia storytelling
Public communications
Event logistics and production
A/V support
Venue rental management
Client relations
Pricing structures
Capacity planning
Social media strategy
Donor engagement alignment
Community impact amplification
Voice consistency
Cross-functional collaboration
Budget management
CRM platforms
Event management software
Marketing automation tools
Analytics dashboards

Location

Salt Lake City, Utah

Work Type

Full-Time
Hybrid

Experience Level

Director or senior leadership role (3+ years)
7+ years of progressive experience

Salary/Compensations

Starting at $111,675.20
$111,675.20 to $167,523.20

Benefits

Paid vacation
Health insurance
Life insurance
Utah Retirement Systems benefits

About the Company

Salt Lake City Public Library serves 220,000 residents across 9 branches, providing programs, events, and resources that connect, educate, and inspire.
We believe libraries are more than collections, they are gathering places, stages for ideas, and engines of community life.
Library staff are highly engaged, purpose-driven, people-centered, and express a high level of satisfaction with their work.
The City Library is an Equal Opportunity Employer and is committed to a diverse workforce.
A mission-driven culture where your work directly and visibly serves the Salt Lake City community.
A rare opportunity to lead a unified Marketing, Communications and Event Services operation at one of Utah's most beloved and trusted public institutions.

Equal Opportunity

The City Library is an Equal Opportunity Employer and is committed to a diverse workforce.