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About the Role

CLS Living is seeking a Digital Marketing Specialist to lead social media for a portfolio of communities, aiming to strengthen brand awareness and support leasing goals. This role involves content creation, strategy, community management, paid advertising, and digital marketing to ensure an authentic and engaging online presence for each property.

Responsibilities

• Own and manage the social media presence for an assigned portfolio of apartment communities.
• Develop content calendars aligned with leasing goals, seasonal campaigns, and property events.
• Publish content across Instagram and Facebook along with any emerging platforms.
• Monitor platform performance and adjust content strategy based on engagement and analytics.
• Guide onsite teams on quality content creation and provide individual support and feedback.
• Write compelling captions and calls-to-action that reflect each property's unique personality while maintaining CLS Living brand standards.
• Stay current on social media trends and proactively incorporate new formats, audio, and creative ideas.
• Monitor and respond to online reviews while partnering with General Managers to address resident concerns and escalate issues when necessary.
• Create reputation reports and provide recommendations for improving online sentiment.
• Plan, launch, and optimize paid social campaigns to drive awareness, tours, and lease conversions.
• Analyze campaign performance and recommend optimizations based on results.
• Review and provide feedback on content submitted by property teams to ensure quality and brand consistency.
• Support property teams with social media best practices, campaign ideas, and content planning.
• Conduct onboarding and training for Social Media Coordinators and new communities.
• Track social media growth, engagement, reach, and campaign performance.
• Present insights that help improve content strategy and leasing outcomes.
• Ensure property websites and GMB pages remain current and aligned with branding and marketing initiatives.
• Maintain digital marketing platforms and ensure tracking and reporting are properly configured.
• Continuously research emerging social media trends, AI tools, and digital marketing technologies.
• Introduce new creative concepts that position CLS Living as an industry leader in multifamily marketing.
• Travel to communities as needed for content creation, property visits, team training, and company meetings.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of experience in digital marketing — preferably in a multi-property, multi-location, or property management environment.
• Expertise in social media content strategy and paid advertising (including TikTok Ads).
• Proficient in Meta Ads Manager and Meta Business Suite.
• Strong grasp of social media best practices, platforms, and trends.
• Expert in content creation and providing feedback.
• Excellent written and verbal communication skills.
• Proven ability to multitask, prioritize, and manage multiple projects simultaneously.
• Impeccable attention to detail.
• Experience with platforms such as Hootsuite, HubSpot, SoCi, Birdeye, or similar.
• Strong analytical mindset with experience in performance reporting.
• Previous experience in property management or real estate marketing a plus.
• Thrives in a fast-paced, hands-on environment.
• Sees every challenge as an opportunity to improve the resident experience.
• Passionate mentor and team builder, invested in the growth and development of others.
• Acts as an ambassador of the CLS Living culture, bringing energy, pride, and leadership to the community.
• Has a personal drive to excel, grow within the company, and take ownership of their role.
• Possesses an entrepreneurial spirit, always looking for innovative ways to enhance operations, resident satisfaction, and property performance.
• Demonstrates a solutions-first mindset, handling challenges with professionalism and integrity.

Skills

• Social Media Strategy
• Content Creation
• Community Management
• Paid Advertising
• Digital Marketing
• Meta Ads Manager
• Meta Business Suite
• TikTok Ads
• Hootsuite
• HubSpot
• SoCi
• Birdeye
• Performance Reporting
• Analytics

Experience Level

• 2+ years of experience in digital marketing

Education Level

• Bachelor’s degree in Marketing, Communications, or related field.

Benefits

• Generous Paid Time Off (PTO)
• 401(k) with Company Matching
• Comprehensive Health, Dental, and Vision Insurance
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• Life Insurance & Parental Leave
• Employee Assistance Program (EAP)
• Relocation Assistance
• Professional Development & Advancement Opportunities
• Supportive, Fun, and Flexible Work Environment
• Access to an Unmatched Company Culture that values individuality and innovation

About the Company

• At CLS Living, our mission is simple: to deliver unparalleled resident experience and foster an exceptional workplace environment.
• We are committed to building a world-class team of passionate individuals who thrive in a culture of positivity, creativity, and continuous growth.
• Each day brings new opportunities to innovate, lead, and make a meaningful impact.
• We take pride in our vibrant, design-forward communities and in the devoted teams who manage them with care and integrity.
• Our success starts with our people—and when our team thrives, our residents do too.
• CLS Living is very proud to be recognized as a certified Great Places to Work company.

Equal Opportunity

• CLS Living is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.
• Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.