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About the Role
Pair is seeking an Organic Social & Community Manager to own and grow Pair's presence across Facebook, Instagram, TikTok and beyond. You'll be our in-house voice and community advocate focused on organic content strategy, creative collaboration, and being our brand ambassador.
Responsibilities
- Own strategy, planning, and publishing across all organic social channels (Instagram, TikTok, Facebook, and emerging platforms)
- Build and manage a monthly content calendar aligned to product drops, licensed collection launches, seasonal moments, and brand tentpoles
- Partner with the creative team to brief and develop channel-native content
- Stay ahead of platform trends and algorithm shifts, bringing forward-looking channel recommendations to the broader marketing team
- Own the community inbox: respond to comments, DMs, and mentions across all platforms with speed, warmth, and brand voice consistency
- Build systems and playbooks for community engagement
- Identify, engage, and cultivate relationships with Pair+ family, loyal customers, and organic advocates
- Surface community insights and share them with product, creative, and marketing teams
- Collaborate with marketing & creative teams to source and manage a pipeline of UGC creators and micro-influencers
- Brief creators on seasonal campaigns, product launches, and licensed collections
- Build a repurposing workflow with the Creative team that moves top organic and UGC content into paid social efficiently
- Identify emerging creator talent and community trends before they peak
- Partner with the creative & paid social team to share high-performing organic content and community signals that inform ad creative
- Collaborate with the retention and email teams to ensure community-driven moments are amplified across channels
- Coordinate with the marketing, product and creative teams on licensed collection rollouts
Requirements
- 4+ years of hands-on organic social and community management experience, ideally within the DTC space.
- Deep fluency across core social platforms (Facebook, Instagram and TikTok.)
- Demonstrated track record of growing engaged audiences and building brand communities, not just impression metrics
- Strong project management skills
- Comfortable working within or alongside a creative/marketing/CRM teams to brief, review, and ship content at pace
Skills
- Organic social media strategy
- Community management
- Content calendar planning
- Creative collaboration
- Brand ambassadorship
- Platform trend analysis
- Customer engagement
- UGC sourcing and management
- Micro-influencer program management
- Social media analytics
- Project management
- Cross-functional collaboration
- Content creation
- Writing
- Data analysis
Location
- Remote
Work Type
- Full-time
Experience Level
- 4+ years
Salary/Compensations
- $100,000 - $120,000
About the Company
- At Pair Eyewear, we believe in placing our people at the center of everything we do.
- We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.
Equal Opportunity
- Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.