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About the Role

We are responsible for helping people understand how Dyson technology works—and why it’s different and better—by creating compelling, world-class content across every channel and market. Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore.

Responsibilities

• Lead and create Dyson’s global influencer strategy and concepts across Dyson’s Home product portfolio.
• Collaborate with internal creative agency and social team to integrate influencers and creators into campaigns.
• Support proactive global budget management, contract negotiations, agent relationships, briefs and integration into media, PR, content and marketing programs.
• Manage and lead the central external influencer agency relationship to analyze and assess global campaign performance.
• Share insights and best practices for influencer and event activity across markets & regions.
• Ensure on-time delivery of all assets for new product launches.
• Work closely with Dyson’s creative, social, PR and commercial teams to ensure relevant content is leveraged across earned, owned and paid channels.
• Remain on the pulse of influencer content trends to ensure creative, maximum exposure.
• Support the delivery of Home Business Unit, region and market influencer reporting & processes.
• Globally lead, strategies and implement Dyson’s approach to global brand partnerships for Home technologies.
• Identify and build out new product campaigns, inclusive of co-authoring on tease, launch and sustain campaign activities.
• Support the implementation of Dyson’s social media strategy, with a specific view on Home technologies.
• Support and lead on strategic thinking for new product launches, new campaigns & always-on content.

Requirements

• 7+ years’ experience in influencer marketing – in-market or global.
• Experience in home, technology, luxury, industrial design.
• Multi-category brand background is a plus.
• Cross-functional influencer campaign management – working with teams across paid, owned and earned.
• Multi-platform experience across a range of social media channels with competency in combining creative thinking, editorial, digital marketing and social media.
• Project management skills, including experience working across complex multi-stakeholder initiatives.
• Strong presentation and executional skills.
• Proven ability to develop legal contracts for partners and influencers.
• Experience working with influencer and content management tools – experience with Lefty is a bonus.
• Confident, collaborative, and communicative with a desire to thrive in a fast-paced environment.
• Impeccable attention to detail.
• Understands influencer search tools and platforms to assess the effectiveness of an influencer.

Skills

• Influencer marketing
• Global strategy development
• Content creation
• Budget management
• Contract negotiation
• Agency relationship management
• Campaign analysis
• Brand partnerships
• Social media strategy
• Project management
• Presentation skills
• Legal contract development
• Influencer and content management tools
• Influencer search tools

Location

• Global

Work Type

• Onsite

Experience Level

• Senior

Benefits

• Financial benefits
• Lifestyle benefits
• Health benefits

About the Company

• We are responsible for helping people understand how Dyson technology works—and why it’s different and better—by creating compelling, world-class content across every channel and market.
• Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore.

Equal Opportunity

• Dyson is an equal opportunity employer.
• We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.
• We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.