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About the Role
The Manager, Commercial Partnerships manages Sony Music Canada's strategic relationships across streaming, digital media, and e-commerce partners, driving commercial growth, artist visibility, and campaign performance. This role optimizes artist positioning for maximum visibility, audience growth, and revenue within the digital music ecosystem.
Responsibilities
- Manage day-to-day relationships with key streaming, digital media, and e-commerce partners.
- Represent Sony Music Canada in regular business reviews, planning sessions, and strategic initiatives with platform partners.
- Drive partnership planning, commercial opportunity development, and long-term account growth across digital and e-commerce partners.
- Secure and maximize platform support including editorial placements, merchandising opportunities, marketing activations, promotional campaigns, and exclusive programming.
- Resolve platform, release, metadata, and operational issues in collaboration with internal teams and external platform stakeholders.
- Oversee artist profile optimization, metadata, release readiness, and merchandising across DSP ecosystems.
- Manage playlist strategy, programming, and curation across both partner-owned and Sony-owned playlist ecosystems.
- Develop and optimize Sony owned playlist brands and programming.
- Identify opportunities to improve editorial, algorithmic, and discovery performance through best practices.
- Partner with Marketing and Audience Intelligence teams to continually optimize artist and catalogue performance across digital services.
- Partner with Marketing, Audience Intelligence, CRM, D2C, and International Marketing teams to develop integrated streaming and commercial strategies for priority releases.
- Ensure commercial platform opportunities are embedded throughout the campaign lifecycle.
- Identify catalogue growth opportunities through anniversaries, themed programming, seasonal and cultural moments, and international repertoire.
- Champion innovation across digital platforms by identifying emerging products, merchandising opportunities, creator tools, and new commercial initiatives.
- Monitor platform performance and identify commercial opportunities through trend analysis, market intelligence, partner reporting, and competitive benchmarking.
- Deliver performance recaps, business insights, and strategic recommendations for artists, managers, label teams, and senior leadership.
- Analyze share-of-stream performance, platform opportunity gaps, audience trends, and market dynamics to support commercial decision making.
- Surface emerging platform capabilities, international opportunities, and evolving best practices that strengthen Sony Music Canada's digital strategy.
Requirements
- 4–7 years of experience in digital partnerships, streaming strategy, account management, or commercial roles within the music, media, or entertainment industries.
- Deep understanding of the global streaming ecosystem, digital music consumption trends, audience development, and artist growth strategies.
- Proven experience developing strategic partnerships with digital music platforms and securing commercial opportunities that drive measurable business outcomes.
- Strong knowledge of artist-facing platform tools including Spotify for Artists, Apple Music for Artists, Amazon Music for Artists, YouTube Studio, and related DSP ecosystems.
- Familiarity with audience intelligence and performance measurement platforms including Luminate, Chartmetric, and social analytics platforms.
- Strong understanding of metadata management, digital merchandising, playlist programming, and streaming optimization best practices.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Commercially minded with strong analytical skills and the ability to translate platform insights into actionable business strategies.
- Passion for music, digital culture, technology, and evolving fan engagement.
Skills
- Digital Partner Management
- Platform Optimization
- Playlist Strategy
- Commercial Strategy
- Account Management
- Streaming Strategy
- Digital Music Expertise
- Commercial Development
- Relationship Management
- Metadata Management
- Digital Merchandising
- Performance Measurement
- Trend Analysis
- Market Intelligence
- Competitive Benchmarking
- Communication
- Presentation
- Negotiation
- Stakeholder Management
- Analytical Skills
Location
- Liberty Village, Toronto
Work Type
- Full Time
- Permanent
- At least four (4) days/week onsite
- 37.5 hours a week
Experience Level
- 4-7 years
Salary/Compensations
- $64,000 to $80,000 CAD
Benefits
- Health and dental group insurance
- Life insurance
- Short and long-term disability plans
- Group RRSP Pension plan
- Tuition reimbursement
- EAP program
- Health and Lifestyle Benefit Plan
- Winter recess (office closure Christmas through New Year’s)
About the Company
- Sony Music Entertainment Canada Inc. fuels the creative journey and has played a pioneering role in music history.
- The company has nurtured iconic artists and produced influential recordings.
- Sony Music Entertainment Canada Inc. works in more than 60 countries, supporting a diverse roster of artists and creators.
- The company operates at the intersection of music, entertainment, and technology, embracing new business models and tools.
- Sony Music Entertainment Canada Inc. is committed to artistic integrity, transparency, and entrepreneurship.
- Sony Music Entertainment Canada Inc. is a member of the Sony family of global companies.
Equal Opportunity
- Sony Music Entertainment Canada Inc., is committed to Employment Equity and maintaining a diverse workforce.
- Job applicants with a disability who require reasonable accommodation for any part of the application or hiring process can contact our People Experience team.
- Reasonable accommodation will be determined on a case-by-case basis, and your request will be responded to as soon as possible.