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About the Role
Relay is a digital banking platform designed to empower self-made business owners with financial clarity, confidence, and control. As the Senior Demand Generation Specialist, you will play a key role in shaping how we reach, engage, and convert accounting and bookkeeping partners, driving net-new, sales-assisted pipeline through scalable programs.
Responsibilities
- Plan and execute multi-channel demand generation programs for accountants and bookkeepers.
- Collaborate with Marketing, Sales, and RevOps stakeholders to ensure program execution and scalability.
- Showcase Relay at partner conferences, managing pre-event planning, event programming, logistics, and post-event analysis.
- Test and optimize new channels and programs for the accounting segment.
- Build awareness of Relay's partner program through targeted campaigns in collaboration with Brand, PMM, Lifecycle Marketing, and Sales teams.
- Develop a deep understanding of the Relay product and align demand generation strategy with product vision and ICP.
Requirements
- 2-4 years of demand generation experience in a B2B, sales-assisted environment.
- Experience independently running at least one digital demand gen program end-to-end (paid, organic, webinar, or content).
- Comfortable with core sales-assisted vocabulary and mechanics (MQLs, SQLs, and lead handoff to sales/BDRs).
- Experience in a startup or scaling company environment is a plus.
- Experience marketing to accountants, bookkeepers, or other professional services audiences is a plus.
- Background in fintech or financial services, or a demonstrated strong interest in the space is a plus.
- Experience in a fast-growing company where processes and programs were still being defined is a plus.
Skills
- Demand generation
- Multi-channel program execution
- Webinar management
- Nurture campaign development
- Paid acquisition testing
- Event execution
- Stakeholder collaboration
- Product understanding
- ICP alignment
- B2B marketing
- Sales-assisted pipeline generation
- Digital marketing
- Content marketing
- Field marketing
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $97,200 - 118,000 CAD
- $108,000 CAD
Benefits
- Compensation follows impact, with potential for growth beyond annual reviews.
- Perks and benefits available (details on Candidate Hub).
About the Company
- Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success.
- We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
- We are looking for people who are relentless, curious, and care deeply about the work.
- We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
Equal Opportunity
- If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
- For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.