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About the Role

The Social Media Manager shapes and executes Bio-Techne's social media strategy across customer-facing brands, acting as a key cross-functional partner to guide social-first storytelling and promote best practices. This role combines social strategy, content activation, and AI Search optimization to enhance Bio-Techne's visibility and credibility, leading a team to scale social media impact.

Responsibilities

• Collaborate with stakeholders to shape and execute enterprise social media strategies.
• Serve as the subject matter expert for social media strategy and platform best practices.
• Own channel roadmaps and lead strategic channel initiatives.
• Oversee social media activation and best practices across various platforms.
• Partner to coordinate social content planning, governance, and calendar management.
• Build social media frameworks supporting engagement, awareness, and thought leadership.
• Govern social channel standards, publishing processes, and platform optimization.
• Monitor and share insights on competitor activity, social trends, and industry best practices.
• Shape and amplify social content strategies in partnership with relevant teams.
• Influence content development through audience insights, platform expertise, and performance data.
• Develop content distribution plans to increase visibility, engagement, and reach.
• Support the enterprise employee advocacy strategy and own program governance.
• Expand social media employee advocacy and thought leadership initiatives.
• Support creating programs that strengthen brand credibility and authority.
• Partner to expand Bio-Techne's thought leadership presence across digital platforms.
• Improve visibility within AI-powered search experiences in close partnership with SEO and Content teams.
• Incorporate GEO and AEO best practices into social media content strategies.
• Create playbooks and best practices connecting social signals, content authority, and AI discoverability.
• Support testing and measurement of AI visibility initiatives.
• Help build programs that strengthen customer engagement and community participation.
• Support developing audience engagement strategies on key platforms.
• Partner to identify opportunities for meaningful customer interactions.
• Monitor community health and engagement trends and share insights.
• Lead, coach, and develop a small team of social media professionals.
• Establish priorities, allocate resources, and remove obstacles for social media initiatives.
• Manage relationships with social media platform partners.
• Partner with vendors to identify new opportunities and optimize performance.
• Define KPIs and reporting frameworks for social performance and AI visibility.
• Deliver actionable insights and recommendations to stakeholders.
• Measure contribution to brand authority, engagement, audience growth, and discoverability.
• Support development of dashboards and performance reporting.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing or related field.
• 5+ years of social media, content marketing, digital marketing or SEO experience.
• Experience building social media strategy, programs and processes.
• Experience developing content distribution and audience engagement strategies.
• Understanding of SEO, AI Search, GEO or AEO concepts.
• Experience using social listening platforms.
• Experience in B2B, Life Sciences or highly technical industries preferred.
• Experience with AI-powered search platforms and discovery experiences preferred.
• Experience working cross-functionally within matrixed organizations preferred.

Skills

• Impeccable communication skills, including presenting recommendations to senior leadership.
• Continuous learner who stays up to date with the Digital Marketing and AI industry.
• Interpersonal effectiveness and rapport-building.
• Strong cross-functional influence skills.
• Data analysis and interpretation, including proficiency in analytics tools (e.g Google Analytics, Adobe Analytics) and data visualization tools (e.g DOMO, Power BI, Tableau).
• Self-directed with ability to identify and lead process and channel improvement efforts.
• Knowledge of social media employee advocacy, thought leadership and brand authority-building strategies within digital and social ecosystems.
• Exceptional attention to detail and a commitment to flawless execution.
• Strong time management, organizational, planning and prioritization skills.
• Social Media: LinkedIn, YouTube, X, Facebook, Sprinklr, Sprout Social.
• Social Listening: Sprout Social, Brandwatch, Talkwalker, Meltwater.
• Analytics: Adobe Analytics, Google Analytics, GTM, Power BI, DOMO.
• SEO & AI Visibility: Semrush, STAT, Botify.
• Workflow: Workfront, JIRA, Monday.com.

Experience Level

• 5+ years of experience

Education Level

• Bachelor's degree in Marketing, Communications, Digital Marketing or related field

Salary/Compensations

• $87,600.00 - $144,000.00

Benefits

• Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• 401k plans, employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
• Mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs.
• Employee resource groups, volunteer paid time off, employee events, and charity drives.
• Accrued leave policy with paid holidays, paid time off, and paid parental leave.

About the Company

• Bio-Techne enables cutting-edge research in Life Sciences and Clinical Diagnostics, providing tools to further treat and prevent disease worldwide.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Equal Opportunity

• Bio-Techne is an E-Verify Employer in the United States.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.