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About the Role
As a Senior Manager, Product Marketing, you will bridge product innovation and sales activities to drive the growth of our retail media business. You will translate product value propositions into comprehensive marketing strategies and lead cross-functional teams to execute successful product launches while equipping sales teams with top-tier marketing tools.
Responsibilities
- Lead the coordination of go-to-market and external launch planning for product innovations across onsite search, display, and in-store ads.
- Supervise Product Marketing Managers to develop professional-grade marketing and sales materials.
- Collaborate with Product and Analytics leadership to manage launch pipelines and design roll-out plans.
- Partner with product and data teams to shape the product roadmap and plan future marketing activities.
- Manage timelines and launch workstreams to align cross-functional teams.
- Leverage customer, product, and business insights to develop compelling external narratives.
- Lead Sales and Ops training on product capabilities and value propositions.
- Serve as a subject matter expert to support strategic customer engagements and drive revenue growth.
- Collaborate across the product marketing team to ensure consistent dissemination of product information.
- Establish and manage channels for structured customer feedback.
- Develop strategies and action plans to maximize lead generation and revenue contributions.
- Monitor media landscape trends to inform product planning.
Requirements
- 5-10 years of marketing and communications experience.
- Experience in product marketing or B2B marketing supporting ad tech or media sales.
- Strong project management and planning skills.
- Impeccable attention to detail, particularly in copywriting.
- Proficiency in creating compelling visual communications in PowerPoint.
- Ability to understand and communicate complex subject matter to diverse audiences.
- Experience with various marketing communications including slideware, brochureware, whitepapers, social media, and email newsletters.
- Solid stakeholder management and communication skills.
- Ability to work independently and manage through ambiguity.
- High proficiency with Microsoft Office suite.
- Candidates must be 18 years or older and complete a criminal background check.
Skills
- Strategic marketing
- Product marketing
- B2B marketing
- Ad tech
- Media sales
- Project management
- Copywriting
- Visual communication
- PowerPoint
- Adobe Creative Suite
- Confluence
- JIRA
- Salesforce
Experience Level
- 5-10 years of experience
Salary/Compensations
- $100,000.00 - $132,000.00 per year
Benefits
- Progressive careers
- Comprehensive training
- Flexibility
About the Company
- Loblaw Companies Limited is one of Canada's largest employers.
- Advance powered by Loblaw™ leverages customer intelligence and loyalty data to drive impact for business partners.
- The company operates with CORE values: Care, Ownership, Respect, and Excellence.
- Recognized as one of Canada's Top Employers, Best Diversity Employers, Greenest Employers, and Top Employers for Young People.
Equal Opportunity
- We have a long-standing focus on diversity, equity, and inclusion.
- We are committed to creating accessible environments for colleagues, candidates, and customers.
- Requests for accommodation due to a disability can be made at any stage of application and employment.