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About the Role
We are looking for a (Senior) Performance Marketing Manager (m/f/d) to join our team in Berlin. This is a full-time position where you will be responsible for the performance of our paid marketing channels across the entire funnel and develop them further based on data.
Responsibilities
- You are responsible for the performance of our paid marketing channels along the entire funnel and develop them further based on data.
- You design and manage campaigns, from the conception of ad creatives, through the execution and optimization of campaigns, to KPI and data analysis and reporting.
- You manage cross-departmental collaboration with CRM, Data, Content, and Design, ensuring that performance marketing is optimally integrated with other growth channels.
- You continuously test new channels, formats, and technologies and constantly evolve our performance marketing strategy to increase the impact of paid channels.
- You manage collaboration with external UGC creators and ensure a smooth process from briefing to content delivery.
- You develop targeted briefings including hooks, script ideas, and content guidelines that contribute to our performance goals.
- You review and evaluate incoming creatives, provide constructive feedback, and ensure high content and quality standards.
Requirements
- You have a passion for startups, love new challenges, are results-oriented, and enjoy working with data.
- You have a deep understanding of performance-driven analysis and tracking.
- You are familiar with Facebook Ads Manager and other performance monitoring tools (e.g., Google, TikTok).
- You have prior professional experience in an agency or the FMCG sector.
- You stay up-to-date on AI, automation, and new performance marketing tools, identifying opportunities to continuously improve processes, campaigns, and results.
- You speak German and English.
Skills
- Performance Marketing
- Data Analysis
- Campaign Management
- Facebook Ads Manager
- Google Ads
- TikTok Ads
- UGC Creation Management
- Briefing
- Content Guidelines
- German
- English
Location
- Berlin
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Benefits
- Opportunity to actively contribute to shaping the company.
- Key role at the intersection of performance, brand, and retail.
- High ownership and creative freedom.
- International, dynamic environment.
- Office with a rooftop terrace in Berlin Kreuzberg.
- Two fixed home office days per week (Monday and Friday).
- Free snacks and drinks available at all times.
- Workation policy allowing work from abroad.
- Free personalized skincare routine and discounts on products for friends and family.
- Deutschland-Jobticket for sustainable commuting or Urban Sports Club membership.
- Company pension plan.
About the Company
- We are salted. Let's ride the big waves together!