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About the Role
The Associate Director, One-Time Donor Marketing leads donor engagement, retention, and revenue growth for the One-Time Donor (Annual Giving) portfolio. This role develops and executes marketing strategies to strengthen donor relationships and maximize lifetime value, providing strategic and operational leadership for planning, execution, optimization, budget management, and team leadership.
Responsibilities
- Lead the marketing strategy for Annual Giving, Product Marketing (Symbolic Giving) and Lead Generation, including acquisition, retention, stewardship, reactivation, and donor value growth.
- Develop annual strategic plans, performance frameworks, and KPIs aligned to organisational goals.
- Identify opportunities to improve donor journeys, engagement, retention, and lifetime value.
- Provide strategic oversight of key donor segments, including active, high-value, new, and lapsed donors.
- Lead execution of marketing campaigns across direct mail, email, digital, social, and other channels.
- Oversee campaign strategy, audience segmentation, briefing, creative development, execution, testing, and performance analysis.
- Monitor portfolio and campaign performance across revenue, engagement, retention, and efficiency metrics.
- Foster a test-and-learn culture focused on improving campaign effectiveness, donor experience, and operational efficiency.
- Manage portfolio and campaign budgets, including planning, forecasting, spend tracking, and reporting.
- Evaluate investment opportunities and recommend resource allocation to support revenue and engagement goals.
- Lead, coach, and develop a high-performing team of four direct reports.
- Set priorities, manage workload and capacity, and support professional growth through regular feedback and development.
- Build strong relationships across Marketing, Philanthropy, Analytics, CRM, Digital, Creative, Operations, Finance, Legal, and external agency partners.
Requirements
- 7+ years of progressive marketing experience, including leadership of integrated, performance-driven programs.
- Experience in CRM, lifecycle, retention, fundraising, or direct response marketing.
- Strong strategic planning, analytical, budgeting, and stakeholder management skills.
- Proven success leading complex, multi-channel campaigns from strategy through optimization.
- Deep understanding of segmentation, personalization, donor/customer journeys, and retention strategies.
- Experience directly leading people, coaching and developing team members.
- Experience leveraging AI tools to improve processes and/or work output.
- Strong communication, project management, and cross-functional leadership skills.
- Experience with CRM systems, marketing automation platforms, and analytics tools is an asset.
- Experience in not-for-profit, healthcare, fundraising, membership, or purpose-driven organizations is an asset.
Skills
- CRM
- Lifecycle marketing
- Retention marketing
- Fundraising marketing
- Direct response marketing
- Strategic planning
- Analytical skills
- Budgeting
- Stakeholder management
- Campaign management
- Segmentation
- Personalization
- Donor journey optimization
- Customer journey optimization
- Retention strategies
- Team leadership
- Coaching
- Team development
- Communication skills
- Project management
- Cross-functional leadership
- AI tools
- CRM systems
- Marketing automation platforms
- Analytics tools
Location
- Hybrid
Work Type
- Temporary Full-Time Contract
- Hybrid
Experience Level
- 7+ years of progressive marketing experience
Salary/Compensations
- $99,297.00 – $124,121.00
- Maximum of $142,739.00
Benefits
- Health (drugs, paramedical, vision coverage)
- Dental coverage
About the Company
- SickKids Foundation is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year.
- As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world.
- The Foundation is the fundraising partner to The Hospital for Sick Children (SickKids) and supports Precision Child Health (PCH).
- Core values include integrity, collaboration, excellence, innovation, and inclusion.
- Goals include delivering a superior donor experience, investing in people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.
- Committed to an inclusive culture by embedding equity, diversity and inclusion in policies, practices, and behaviours.
- Aims to build awareness and skills in EDI internally and with partners.
- Committed to creating a safe, positive work environment.
- Committed to attracting and retaining passionate individuals to help create a healthier future.
Equal Opportunity
- SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours.
- We aim to build awareness and skills in this area, both internally and with our partners.
- Our commitment extends to creating a safe, positive work environment.
- SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission.
- We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee.
- As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
- Candidates who require accommodation during the recruitment process should contact the People & Culture team at: recruitment@sickkidsfoundation.com