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About the Role

The ACLU seeks an Associate Director, Web Strategy to represent the Web channel in the Communications & Marketing Department's planning and execution of omni-channel communications and marketing campaigns. This role involves collaborating with teams to define target audiences and goals, aligning on optimal UX and content strategies, and overseeing content production and campaign execution.

Responsibilities

• Represent the Web channel in the Communications & Marketing Department’s planning and execution of omni-channel communications and marketing campaigns.
• Lead collaborative UX discovery processes to identify target audiences and goals, and align on optimal UX and content strategies.
• Oversee a Digital Producer, interface with internal creatives, and engage vendors to produce content for campaigns.
• Execute tactics and strategies that advance department goals.
• Provide strategic recommendations, guidance, and insights to inform decision-making and drive digital success.
• Partner with Communications Strategists and National Policy & Advocacy team members to craft UX and content strategies.
• Leverage IA and UX expertise to adapt campaign talking points and communications plans into content plans for web properties.
• Collaborate with Social, Paid, and Digital Campaigns teams to align on optimal cross-channel strategies.
• Build and scale Web communications plans and operational procedures.
• Partner with the Director of Web Strategy and Technology Department teams to identify use cases and draft requirements for new web features, UX/IA improvements, and bespoke digital engagement set pieces.
• Review/produce/administer Web content within the website’s content management system (CMS).
• Engage in special projects as assigned.
• Create and oversee feasible schedules for the planning, production, and execution of Web channel campaigns.
• Lead collaborative workshops and processes to surface effective UX and content strategies.
• Communicate proactively to maintain appropriate expectations with stakeholders.
• Collaborate with the Web Strategy team and Analytics team to track, analyze, and report on metrics.
• Collaborate with stakeholders at all levels to improve Web channel processes and operations.
• Build and maintain strategic relationships with external agencies, vendors, and contractors.
• Maintain coverage calendars, offering off-hours and weekend coverage on a rotating schedule as needed.
• Manage and mentor a Digital Producer.
• Lead and champion colleagues, supporting professional development and growth.
• Support efforts to recruit staff and further strengthen the team and department.
• Demonstrate an ability to be flexible and adjust priorities as necessary.

Requirements

• Demonstrated experience in content strategy and digital project/product management.
• Strong familiarity with Information Architecture and User Experience principles and best practices.
• Demonstrated experience managing large projects, vendors or staff.
• Strong project management skills including the ability to handle multiple projects simultaneously.
• Strong ability to collaborate with internal groups and outside vendors, supervise processes, and maintain integrity of organizational standards.
• Critical thinker with demonstrated problem-solving skills and the ability to make independent decisions.
• Comfort working in a complex environment with multiple and at times competing priorities and goals.
• Ability to work effectively both independently and as part of a team.
• Ability to adapt and quickly adjust in response to changing priorities.
• Familiarity with a range of online publishing tools, tactics, and strategies.
• Excellent verbal, writing and interpersonal communication skills.
• Excellent relationship-building skills.
• Excellent organizational skills and attention to detail.
• Committed to advancing the mission of the ACLU.
• Center and embed the principles of equity, inclusion and belonging in their work.
• Committed to work collaboratively and respectfully toward resolving obstacles and conflicts.

Skills

• Content strategy
• Digital project management
• Digital product management
• Information Architecture
• User Experience (UX)
• Project management
• Collaboration
• Problem-solving
• Online publishing tools
• SEO/AEO
• Content Management System (CMS)

Location

• New York, NY

Work Type

• Full-time
• Hybrid

Experience Level

• 6-8 years of professional marketing communications and/or UX, product management, or digital project management experience

Education Level

• Bachelor’s Degree is preferred

Salary/Compensations

• $128,294

Benefits

• Generous paid time-off policy
• Comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)
• 401k plan and employer match
• Annual professional development funds, internal professional development programs and workshops

About the Company

• For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States.
• The ACLU Marketing & Communications Department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights, and illustrate the value and impact of the ACLU’s work.
• Through our messaging, engagement with newsmakers, our written and social content, branding, and visual identity, we encourage support for the ACLU and help to create a more perfect union.

Equal Opportunity

• Accessibility, equity, diversity and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all.
• We are committed to anti-oppression, anti-ableism, and anti-racism internally as we are externally.
• We strongly encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law.
• The ACLU is committed to providing reasonable accommodation to individuals with disabilities.