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About the Role

The Marketing Advisor, Routes plays a key role in bringing Air Canada's network to life through the development and execution of destination marketing campaigns that inspire travel and generate demand for the places Air Canada flies. This role collaborates with cross-functional teams and external partners to deliver integrated marketing programs that strengthen Air Canada's leadership position and contribute directly to the success of its global network.

Responsibilities

Develop, manage and lead all execution aspects for route support marketing campaigns and initiatives.
Coordinate, execute and support in the management of relevant tourism/business partnership marketing campaigns.
Develop B2C marketing assets and content based on business and commercial inputs for use and distribution through various channels.
Propose marketing strategies and solutions including tactical mix, channel mix and messaging strategy.
Monitor, analyze and report back on campaign results, demonstrating campaign ROI and deriving actionable insights.
Manage and execute weekly B2C Deals of the week email.
Ensure brand identity and guidelines are respected, and defend strategies and media choices.
Accountable for ensuring accuracy, cohesiveness and legality of information contained in all communications.
Prepare presentations and actively participate in meetings with airline leadership to facilitate strategic decisions.
Manage external service providers and agencies, overseeing the marketing budget for respective portfolio.
Act as a subject-matter expert and consultant to business units.
Develop strong, cross-functional, cooperative working relationships with other branches impacted by route support marketing initiatives.
Contribute to new ideas and best practices based on key industry trends and assist the conversion process with an analytical, insights driven approach.
Prioritize projects and campaigns in keeping with corporate and brand objectives.
Actively participate in the annual marketing-communications planning process.
Actively monitor market trends and competitor activities.

Requirements

University degree in Business, Marketing option or equivalent.
3+ years of relevant experience.
Bilingual – Proficient in grammar, spelling and punctuation in English and French.
Practical knowledge of digital mediums including internet and social media channels.
Agency experience – an asset.
Excellent strategic and analytical skills.
Highly motivated to succeed with energy and enthusiasm.
Highly organized self-starter with the ability to produce quality work in an ever-changing business.
Strong desire to use your initiative and take accountability for your work.
Strong communication, presentation and networking skills and experience in working with people at all levels.
Excellent interpersonal skills, good listener, and ample communication skills.
Comfortable working independently and within a team environment assisting colleagues whenever possible.
Ability to manage and prioritize multiple projects and requests from competing stakeholders.
Ability to move quickly and effectively and consistently aligning day-to-day responsibilities with wider corporate strategy.
Explicit attention to detail and accuracy.
High levels of ingenuity, creativity, and initiative.
Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment.
Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.

Skills

Digital marketing
Retail marketing
Analytical skills
Innovation
Creativity
Relationship management
Integrated multi-channel marketing campaigns
Strategic thinking
Execution skills
Management skills
Communication skills
Presentation skills
Networking skills
Interpersonal skills
Teamwork
Project management
Attention to detail
Ingenuity
Dependability

Location

Canada

Work Type

Full-time

Experience Level

3+ years of relevant experience

Education Level

University degree in Business, Marketing option or equivalent

About the Company

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America.
Air Canada is in an exciting era of growth and transformation, with an expanding fleet, new destinations, and a strategy focused on connecting customers to more of the world than ever before.

Equal Opportunity

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.