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About the Role
You’ll be the go-to voice of the customer for the organization, owning the learning agenda, elevating brand health measurement, and turning research into clear decisions that move the business.
Responsibilities
- Own the learning agenda for Brand Marketing, defining priority questions, mapping knowledge gaps, and aligning stakeholders on the roadmap.
- Lead brand health measurement, evolving the tracking framework, setting targets with Brand leadership, and reporting progress.
- Run customer research end-to-end, including drivers/barriers, Category Entry Points, message/concept testing, segmentation, and ad/campaign measurement.
- Support Creative, Supply Marketing, and PR with dedicated pre/post studies, partner selection, and campaign readouts.
- Make insights accessible and actionable through crisp pagers, exec summaries, and a searchable library.
- Modernize the toolkit by piloting AI-assisted analysis and synthesis, evaluating vendors, and recommending the right stack.
- Lead with influence to facilitate alignment across various teams.
- Manage and mentor one research freelancer and brief/manage agencies when scale is needed.
- Champion ethics and quality by upholding research best practices, privacy, and inclusive language.
Requirements
- 10+ years in insights, research, strategy, or brand analytics (agency or client-side).
- Travel, marketplace, or consumer tech experience is a plus.
- Hands-on with survey platforms and trackers.
- Comfortable with BI tools (e.g., Looker/GA), spreadsheets, and light stats.
- Willing to leverage AI tools.
- Experience designing and running segmentations, brand/creative testing, and campaign effectiveness studies.
- Vendor and budget management experience.
- Experience coaching a small team or freelancers.
- Track record of turning mixed signals into simple, decision-ready recommendations.
- Strong research craft, from writing briefs to method design, sampling, avoiding bias, and storytelling with evidence.
- Strategic communication skills, translating data into actionable insights.
- Influence and facilitation skills to build trust and align stakeholders.
- Curiosity and creativity to test new tools and stay updated on industry thinking.
- Excellent written and spoken English.
- Additional languages are a plus.
Skills
- Brand Health Measurement
- Customer Research
- Market Research
- Data Analysis
- Strategic Communication
- Influence
- Facilitation
- Vendor Management
- Budget Management
- AI-assisted Analysis
Location
- Berlin HQ
- Global offices
Work Type
- Hybrid
- Work from anywhere (30 days/year)
Experience Level
- 10+ years
Benefits
- Annual personal growth budget
- Mentorship programs
- Work from anywhere for 30 days per year
- Hybrid working approach (3 days in office, 2 days at home)
- Opportunities to collaborate and socialize with team members
- Quarterly team events
- Yearly company-wide events
- Monthly transportation budget
- Monthly fitness budget
- Discounts on GetYourGuide activities
- Language reimbursement program
- Health and wellness benefits
About the Company
- GetYourGuide connects people with unforgettable travel experiences around the world.
- Millions rely on GetYourGuide for unique activities they can trust.
- The company is committed to making every journey extraordinary.
Equal Opportunity
- GetYourGuide is an equal opportunities employer.
- Every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.
- Applicants are asked to refrain from including their picture and age with their application.