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About the Role
This role leads the Growth Channels team, responsible for three channels that share a common motion: scalable, economics-driven partner acquisition and activation at volume. Those channels are affiliate networks, travel agents, longtail publishers, and affiliates, and gift cards.
Responsibilities
- Define portfolio strategy and channel economics, allocating budget, commissions, time, and headcount against profitable growth targets.
- Own the partner pipeline and prioritization across all three channels, deciding what to scale and what to park.
- Scale affiliate networks by structuring deals, running campaigns, proving incrementality, and tightening governance.
- Build the Travel Agents channel into a growth bet by developing an SMB-style partner acquisition motion and lifecycle stack.
- Land and validate Gift Cards by standing up the BD motion, partner economics, and product/lifecycle stack.
- Incubate new partnership models by defining viability, building minimum operating models, and making scale/handoff/kill decisions.
- Build the operating system for a lean team, hiring and coaching staff, and developing cadences, dashboards, and playbooks.
- Set the bar for team performance, tracking quality, activation rates, time-to-first-transaction, and retention.
- Collaborate with the Enterprise Partnerships lead on shared infrastructure and consistent incrementality standards.
Requirements
- 8+ years in growth marketing or partnerships, with at least 3 leading a partner/affiliate, B2B, or B2B2C growth function at a marketplace, two-sided platform, or SMB-led product.
- Experience building partner acquisition motions (referral programs, SEO/organic plays, SaaS marketplace listings, community channels) and converting small business partners at scale.
- Proficiency in affiliate and deal mechanics, including commission design, tiering, caps, placements, promo strategy, and partner governance.
- Strong analytical skills with fluency in attribution trade-offs, holdout tests, cannibalization checks, and multi-channel vs. last-click analysis.
- Experience with lifecycle management, including activation and retention via product and email (onboarding flows, time-to-first-sale, performance digests, win-back).
- Proven people leadership and operational excellence, including hiring, coaching, and running teams.
- Ability to build systems and dashboards that enable team scalability.
- Cross-functional credibility, with experience partnering with Product, Finance, and Legal.
- Ability to move fast without burning bridges.
Skills
- Growth marketing
- Partnerships
- B2B growth
- B2B2C growth
- Marketplace growth
- SMB growth marketing
- Affiliate marketing
- Deal negotiation
- Analytical skills
- Incrementality analysis
- Lifecycle marketing
- People leadership
- Operational excellence
- Cross-functional collaboration
Location
- Berlin HQ
- New York
- Bangkok
Work Type
- Hybrid
- Work from anywhere in the world for 30 days per year
Experience Level
- 8+ years in growth marketing or partnerships
- 3+ years leading a partner/affiliate, B2B, or B2B2C growth function
Benefits
- Annual personal growth budget
- Mentorship programs
- Work from anywhere in the world for 30 days per year
- Hybrid working approach (three days in office collaboration, two days at home focus time)
- Quarterly team events
- Yearly company-wide events
- Monthly transportation budget
- Monthly fitness budget
- Discounts on GetYourGuide activities for you, friends, and family
- Language reimbursement program
- Health and wellness benefits
About the Company
- GetYourGuide's mission is to connect people with unforgettable travel experiences around the world.
- Millions look to GetYourGuide for unique activities they can trust.
- The company is committed to making every journey extraordinary.
Equal Opportunity
- GetYourGuide is an equal opportunities employer.
- Every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.
- Applicants are asked to refrain from including their picture and age with their application.