About the Role
We are seeking a Vertical Video Producer to lead GetYourGuide's vertical video production strategy, formats, and creative standards across Instagram Reels, TikTok, and YouTube Shorts. This hands-on role focuses on building a social-first content engine through compelling storytelling and a deep understanding of short-form video consumption.
Responsibilities
- Build the vertical video strategy, defining GetYourGuide's look, feel, and content formats for IG Reels, TikTok, and YouTube Shorts.
- Own end-to-end production, from concept to delivery, including planning, shooting, editing, and publishing short-form video content.
- Drive creative ideation with a consistent pipeline of content ideas based on platform trends, storytelling, and audience understanding.
- Establish repeatable formats and scalable content frameworks to ensure consistent output without sacrificing originality or quality.
- Leverage a network of freelance videographers, editors, and creative talent, managing relationships and maintaining quality standards.
- Monitor platform developments, emerging formats, and creator trends to identify content opportunities.
- Collaborate with social, editorial, and brand teams to align vertical video with wider campaigns and priorities.
- Contribute to the editorial calendar and planning cycles with a 3-month view of content hypotheses and opportunities.
Requirements
- 5 years of experience in social video production and content creation, preferably within a consumer brand, media company, or editorial team.
- A strong vertical video portfolio showcasing creative range and platform fluency on TikTok, Reels, or YouTube Shorts.
- Demonstrated storytelling ability with a sharp instinct for audience resonance and emotional connection.
- Full production capability, including operating camera equipment, directing talent, and editing short-form content.
- Hands-on editing proficiency using tools such as Adobe Premiere Pro.
- Platform-native thinking, understanding the nuances of TikTok, Reels, and Shorts.
- An established network of freelance videographers, editors, motion designers, and on-screen talent.
- Organized and proactive approach to managing content pipelines and identifying blockers.
- Experience producing shoots in European cities, handling logistics, local talent, and permits.
- Excellent written and spoken English; additional languages like German, French, Spanish, or Italian are a plus.
- Openness to using AI-enabled tools for production efficiency.
Skills
- Vertical video production
- Content creation
- Social media strategy
- Storytelling
- Video editing (Adobe Premiere Pro)
- Camera operation
- Talent direction
- Platform-native content creation (TikTok, Instagram Reels, YouTube Shorts)
- Network management
- Project management
- Location production
- AI tools in production
Location
- Berlin, Germany
- Europe (for travel)
Work Type
- Hybrid
- Full-time
Experience Level
- 5 years of experience
Benefits
- Annual personal growth budget
- Mentorship programs
- Work from anywhere for 30 days per year
- Hybrid working approach
- Quarterly team events
- Yearly company-wide events
- Monthly transportation budget
- Monthly fitness budget
- Discounts on GetYourGuide activities
- Language reimbursement program
- Health and wellness benefits
About the Company
- GetYourGuide connects people with unforgettable travel experiences worldwide.
- Millions rely on GetYourGuide for unique and trustworthy activities.
- The company is committed to making every journey extraordinary.
Equal Opportunity
- GetYourGuide is an equal opportunities employer.
- Qualified individuals are evaluated based on skills, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.
- Applicants are requested to refrain from including their picture and age with their application.
