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About the Role

Vestwell's Marketing team is seeking an experienced Senior Content Strategist to help define content strategy and create compelling copy, with a focus on our government partner channel. This role will report to the Senior Manager, Brand Marketing, and will be an integral part of the Vestwell Marketing team. If you're energized by the challenge of making complex financial and policy topics feel clear and compelling, we'd love to meet you.

Responsibilities

Own the content strategy for Vestwell's government partner channel, driving planning, execution, and optimization with a high degree of autonomy.
Become the internal subject matter expert on government savings programs, developing deep knowledge of policy, regulations, and partner needs to inform content strategy.
Create compelling, on-brand content across a variety of formats, including email campaigns, landing pages, white papers, thought leadership, web content, sales enablement materials, and more.
Manage the editorial calendar for government program communications, ensuring content is strategically planned, prioritized, and delivered on time.
Define content KPIs, measure performance, and use insights to continuously improve content strategy and effectiveness.
Collaborate closely with internal and external stakeholders to ensure content supports broader business objectives.
Contribute to broader marketing initiatives and support the Content team on cross-functional projects as needed.

Requirements

5+ years of experience in content strategy, content marketing, or copywriting, preferably in financial services, fintech, and/or government-related industries.
Exceptional writing and editing skills, with a portfolio demonstrating strategic thinking and experience across multiple content formats and audiences.
Strong organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
Experience creating content across channels, including web, email, thought leadership, and long-form assets.
Experience using CMS platforms like Hubspot, Sanity, and other digital publishing tools.
A collaborative, entrepreneurial mindset with the flexibility to adapt to evolving business priorities.

Skills

SEO
AEO
Digital content optimization
Developing and managing end-to-end content strategies
Managing editorial calendars
Creating thought leadership content
Creating technical product marketing content
Writing for multiple audiences (government agencies, employers, financial advisors, consumers)
CMS platforms (Hubspot, Sanity)

Location

New York City

Work Type

Hybrid

Experience Level

Senior
5+ years

Salary/Compensations

$105K - $120K base

Benefits

Comprehensive health benefits
Generous time off
Dedicated Employee Wellbeing Committee
Competitive 401(k) plan
Company Bonus Pool
New hire equity

About the Company

Vestwell is the financial technology company powering the new savings economy.
Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs.
Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states.
Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.