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About the Role

We are seeking a commercially minded and data-driven Digital Testing & Optimisation Manager to lead our experimentation and conversion rate optimisation programme across our Coach digital channel. This role will be responsible for identifying opportunities to improve customer experience, bounce rate, add to cart, checkout completion, conversion, engagement and sales through a structured testing roadmap and insight-led optimisation strategy. Working closely with Trading, Product, Creative (UX/UI), Analytics, and Technology teams, you will champion a culture of experimentation, using customer insights and data to drive continuous improvement across the end-to-end customer journey.

Responsibilities

Lead the Europe Digital Testing & Optimisation Programme
Own and deliver the digital testing and optimisation roadmap across all key customer journeys
Develop clear hypotheses based on customer behaviour, analytics and business opportunities
Prioritise testing opportunities using a structured impact and effort framework
Ensure testing activity aligns to business priorities and strategic objectives
Drive Conversion Rate Optimisation (CRO)
Work with the Digital Analyst to identify areas of friction within the customer journey and recommend improvements
Analyse user behaviour, conversion funnels and site performance to uncover optimisation opportunities
Improve key metrics including bounce rate, conversion rate, add-to-bag rate, checkout completion, average order value and customer engagement to drive growth
Design, implement and evaluate A/B, multivariate and personalisation tests
Define success metrics and statistical requirements for each experiment
Monitor test performance and provide clear recommendations based on results
Build a library of test learnings to inform future optimisation initiatives
Utilise tools such as Google Analytics, Quantum Metric and other behavioural analytics platforms to understand customer interactions
Analyse heatmaps, session replays, click behaviour and user journeys to identify opportunities for enhancement
Partner with Analytics teams to create meaningful reporting and performance dashboards
Work closely with Ecommerce, UX, Product, CRM and Technology teams globally to identify optimisation opportunities
Influence stakeholders through data-driven recommendations and clear business cases
Present insights, test results and optimisation opportunities to senior leadership teams
Support the development of personalisation strategies to deliver more relevant customer experiences
Stay current with industry trends, emerging technologies and best practices in experimentation and CRO
Evaluate and pilot new tools and capabilities that enhance testing effectiveness and customer experience

Requirements

4-6+ years' experience in Digital Optimisation, CRO, Ecommerce, Product Analytics or a related field
Proven experience managing A/B and multivariate testing programmes
Hands-on experience with Optimizely or a comparable A/B testing and optimisation platform is required
Strong understanding of ecommerce metrics and customer journey optimisation
Experience using analytics and optimisation platforms such as Google Analytics 4, Contentsquare, Quantum Metrics, Adobe Analytics or similar
Experience working with personalisation and experimentation platforms such as Optimizely, Dynamic Yield, or similar solutions would be advantageous
Strong analytical skills with the ability to translate data into actionable business recommendations
Experience working within a fast-paced ecommerce environment
Excellent communication and stakeholder management skills
Ability to manage multiple projects and priorities simultaneously
Must possess the right to work in the UK

Skills

Digital Optimisation
CRO
Ecommerce
Product Analytics
A/B testing
Multivariate testing
Optimizely
Google Analytics 4
Contentsquare
Quantum Metrics
Adobe Analytics
Personalisation
Dynamic Yield
Analytical skills
Stakeholder management
Project management

Location

Work Type

Hybrid working (3 days working from the office, 2 days remote)

Experience Level

4-6+ years

Benefits

Option to finish early on a Friday (Flex Fridays)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular Social Events - Seasonal & Cultural
Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
25 days holiday in addition to bank holidays
Annual Incentive Plan (company performance bonus)
Multi brand discount up to 50% off – Coach and Kate Spade
Private Healthcare with health assessment (Bupa)
Bupa rewards - Financial wellbeing support and wellness discounts
Private Dental Cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee Assistance Program
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme

About the Company

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Equal Opportunity

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.