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About the Role

Lead the Makeup cluster within Travel Retail West, implementing global brand strategies and managing regional marketing planning, execution, and performance. This role involves budget ownership and team oversight, requiring a strategic thinker with commercial acumen and agility in a fast-paced environment.

Responsibilities

• Adapt and implement Global Brand Marketing strategies to drive brand equity and business growth across Travel Retail West (UK, Ireland, EMEA, and Americas).
• Collaborate with Global Brand Marketing teams to ensure consistent storytelling and cohesive campaign alignment.
• Leverage AI-driven tools, consumer analytics, and data dashboards to forecast newness, identify opportunities, and measure campaign performance.
• Foster an agile, collaborative, and test-and-learn mindset across the team to accelerate responsiveness and innovation.
• Collaborate with Field Sales teams to deliver impactful marketing programmes and exceptional in-store execution.
• Conduct regular market visits to evaluate performance and present key business insights.
• Collaborate with store design and visual merchandising teams to deliver best-in-class retail environments.
• Oversee regional marketing budgets, ensuring efficient allocation of spend, accurate forecasting, and measurement of return on investment.
• Inspire and develop a high-performing team, fostering continuous learning, empowerment, and accountability.
• Identify and implement opportunities to enhance efficiency, communication, and ways of working.
• Gather, analyze, and present insights on brand performance, market dynamics, and consumer trends to inform strategic decisions.

Requirements

• Strategic, results-oriented marketing professional with experience in prestige or luxury brand management, ideally within Travel Retail or other international commercial channels.
• Experience in leading regional marketing strategies and cross-market campaign implementation.
• Proven ability to manage P&L accountability and budgets effectively.
• Excellent communication, presentation, and stakeholder management skills.
• Collaborative, agile, and highly adaptable approach to working within complex global structures.
• Prior experience within Travel Retail or international markets strongly preferred.
• Experience within the prestige beauty or retail sector, particularly in makeup and cosmetics, would be an advantage.
• Additional European language(s) would be an advantage, in particular Spanish.

Skills

• Strategic thinking
• Commercial acumen
• Agility
• Consumer engagement in travel retail
• AI-driven tools
• Consumer analytics
• Data dashboards
• Agile ways of working
• Retail excellence
• Visual merchandising
• Store design
• Budget management
• Performance management
• Team leadership
• Process optimization
• Market analysis
• Reporting

Location

• London

Work Type

• Hybrid

Experience Level

• Significant marketing experience
• Experience in leading regional marketing strategies

Education Level

• Degree level (or equivalent)

Benefits

• Generous Bonus Opportunity
• 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days
• 1 additional day of Annual Leave to celebrate your birthday
• Holiday Purchase scheme
• Summer Fridays for four months of the year
• Market leading Family Leave provisions
• Generous Staff Discount & Credit
• Benefits platform with exclusive discounts and offers

About the Company

• The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
• The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.