Product Marketing & Go-to-Market Lead  at Wolters Kluwer | Berlin, Germany | Rezi

Product Marketing & Go-to-Market Lead  at Wolters Kluwer

Product Marketing & Go-to-Market Lead 

Wolters Kluwer · Berlin, Germany

1 weeks ago

Product Marketing & Go-to-Market Lead 

Wolters Kluwer · Berlin, Germany

13 days ago
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About the Role

We're looking for a Product Marketing & Go-to-Market Lead to own how we position, market, and grow Libra across every region and audience. You'll sit at the intersection of Product, Marketing, and Sales, turning strategy into a consistent customer story, and you'll lead the team that makes it happen with full ownership of go-to-market across international markets.

Responsibilities

  • Own Libra's strategic market positioning and build a scalable go-to-market strategy across target audiences and industries
  • Develop and evolve ICPs, persona models, messaging frameworks, and value propositions
  • Own all international go-to-market strategies
  • Drive portfolio expansion and own the strategy for brand and product marketing development
  • Act as the connection point across all regional marketing teams globally
  • Build sales-enablement structures that increase efficiency across the full sales cycle
  • Strengthen brand positioning and sharpen our competitive differentiation
  • Lead and develop the marketing team strategically and organizationally, managing 6 direct reports
  • Create clear structures, priorities, and processes for sustainable growth
  • Establish governance, KPIs, and decision-making processes that ensure accountability across the team
  • Own project management for the team's initiatives
  • Champion team empowerment and team health

Requirements

  • 6+ years in product and brand marketing, proven experience leading product marketing and go-to-market strategy, ideally in B2B SaaS or legal tech
  • 3+ years in leadership position, track record building and scaling marketing teams, with direct people management experience
  • Experience in working across international, multi-market teams
  • A collaborative style that works naturally across Product, Sales, and Marketing
  • Fluent English
  • Based in Berlin and ready to actively shape the team culture and office environment as a role model
  • Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Location

  • Berlin

Work Type

  • Permanent employment
  • Work abroad flexibly: Work from anywhere within the EU for up to 20 days within a twelve-month period

Experience Level

  • 6+ years in product and brand marketing
  • 3+ years in leadership position

Benefits

  • 26 vacation days
  • 1 additional day off per year for your volunteer work (Volunteer Day)
  • E-learning via LinkedIn
  • Online language training with goFluent
  • Other training and development opportunities
  • Attractive office in Berlin

About the Company

  • Build a better tomorrow, today!
  • For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work.
  • Employees are at the cornerstone of bringing our vision to life.
  • We are a technology-led global software and services company.
  • Our success has been built upon smart thinking and listening to each other.
  • Our pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.
  • Libra is an AI workspace – built by legal professionals, for legal professionals.
  • We simplify legal workflows with intuitive, secure, and powerful tools.
  • We're one of the fastest-growing legal tech products in history: trusted by over 12,000 lawyers across Europe.
  • We're on a trajectory to build the world's most trusted AI legal platform.
  • At this early stage, you'll have significant ownership, responsibility from day one, and unlimited growth potential.
  • You can realize your ideas, learn, develop and grow.
  • We have a lot to offer and stand for an open corporate culture.
  • Join us and shape the future together with us.

Equal Opportunity

  • We welcome all people - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.