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About the Role

The Brand Marketing Manager drives UpGuard’s brand within a dedicated, cross-functional brand and platform stream. You are responsible for building and protecting the brand — defining how UpGuard shows up, sounds, and is understood in the markets — and then coordinating the team and programs that bring it to life. Working at the nexus of your core stream (PMM, Content, Creative, Research) and UpGuard’s Shared Services (Paid Search, PR, Web, Email, Social, Analytics, SEO), you turn brand and platform strategy into consistent, high-impact execution that grows brand awareness, authority, and pipeline. You set the direction and standard for the brand, and you have the project management muscle to make sure the work ships — on time, on message, and on brand.

Responsibilities

Define and steward UpGuard’s positioning, narrative, tone, and visual identity across every touchpoint, ensuring a unified brand story.
Own a year-round editorial and campaign calendar that plans brand, thought leadership, case study, and event activity.
Develop campaign themes that position UpGuard as a comprehensive platform solution.
Partner with the Research, PR, Content and Social team to package and distribute proprietary insights and data-driven narratives.
Run UpGuard’s customer story pipeline end-to-end — selection, production, and distribution.
Develop comprehensive promotional playbooks for in-person and virtual events, focusing on high-impact pre-event promotion and strategic post-event content.
Act as the stream’s liaison with all shared services (Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure effective deployment and accurate tracking of assets.
Own brand and campaign performance reporting — defining KPIs, interpreting results, and providing regular, actionable updates.

Requirements

5+ years building and running brands in a high-growth B2B SaaS or Cybersecurity environment.
Proven ability to use AI tools for campaign ideation and execution.
Proven ability to act as the “connective tissue” between creative, research, content, and demand gen teams, managing complex timelines and multiple programs.
Exceptional eye for brand consistency and editorial judgment to brief and direct writers.
Experience partnering with technical research teams and PR functions to translate complex data into compelling campaigns.
Track record leading multi-channel brand and platform campaigns focused on awareness, authority, and pipeline generation.
Comfort using marketing automation (HubSpot/Salesforce) and attribution tools to measure brand and campaign impact and refine tactics.
Direct experience marketing to CISO, IT Manager, and Risk Management personas within the TPRM or Attack Surface Management space.
Experience working alongside PR agencies or internal comms teams to turn proprietary research into mainstream media headlines or industry reports.
Strong instinct for visual storytelling, with experience briefing video and design teams.
Technical proficiency in campaign reporting and attribution dashboards.
National police history check and reference checks required.
Candidates requiring visa sponsorship or relocation cannot be supported at this time.

Skills

Brand building
AI fluency
Coordination
Delivery
Brand narrative
Editorial judgment
Thought leadership orchestration
Integrated campaign management
Analytical mindset
Marketing automation (HubSpot/Salesforce)
Attribution tools
Cybersecurity industry knowledge
PR & media relations
Multimedia content production
Visual storytelling

Location

Remote

Work Type

Fully remote

Experience Level

5+ years

Benefits

Monthly Lifestyle subsidy
WFH set-up allowance
$1500 USD annual Learning & Development allowance
Annual leave
18 weeks paid Parental Leave
Personal Leave allowance
Top spec hardware
Personal device security & online privacy protection subsidy
Generative AI subsidy

About the Company

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision.
Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily.
We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love.
By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.
We aren’t just building another tool; we’re defining a category.
We provide the autonomy to ship world-class technology and the resources to do it at a global scale.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video.
UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface.
Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer.
99% of team members agree that UpGuard is a great place to work.

Equal Opportunity

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC.