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About the Role
Apple Services is seeking a senior entertainment marketing professional in Germany to focus on Apple TV and Apple Music. The ideal candidate is a growth-oriented marketer passionate about content and partner marketing, thriving in a fast-paced environment. If you love entertainment and are excited about sharing it with the world, this role is for you.
Responsibilities
- Define marketing priorities for Apple TV and Apple Music in Germany, balancing global strategy with local market nuances for both brand and key content.
- Identify, secure and manage a portfolio of local marketing partnerships by building new relationships, negotiating terms and ensuring effective day-to-day partnership execution.
- Develop local growth marketing strategy to drive awareness, customer acquisition and retention.
- Leverage data and local insights to craft and execute growth-driven marketing programs.
- Plan and execute consumer and partner activations and events tied to key titles and local moments.
- Serve as custodian of the Apple brand, ensuring consistent communications relevant for local audiences.
- Work cross-functionally across multiple international stakeholders to elevate Apple TV and Apple Music priorities, acting as a spokesperson for local priorities.
- Work closely with editorial, business, marketing, and PR teams to build locally relevant campaigns around new releases, key genres, and local moments.
- Remain hands-on with projects from beginning to end.
Requirements
- Deep understanding of the media and entertainment landscape in Germany.
- Proven experience in building and managing successful partner marketing programmes.
- Established network of market relationships preferred.
- Track record in developing and executing high-impact, culturally relevant campaigns that resonate with audiences.
- Strong analytical and data-driven approach, with experience in measuring, optimising, and reporting on ROI of marketing initiatives.
- Highly collaborative, with experience in working cross-functionally.
- Able to navigate complexity and ambiguity to drive measurable results.
- Proactive self-starter, with the ability to identify new business opportunities and drive projects through to completion.
Skills
- Content marketing
- Entertainment marketing
- Brand marketing
- Subscription marketing
- 360° marketing initiatives
- Above-the-line marketing
- Performance marketing
- Acquisition marketing
- Data analysis
- Communication
- Stakeholder management
- Project management
- Relationship building
- Agency leadership
- Talent management
- German language proficiency
- English language proficiency
Location
- Germany
Work Type
- Full-time
Experience Level
- Senior
About the Company
- The people here at Apple don't just create products — they create the kind of wonder that revolutionises entire industries.
- It’s the diversity of those people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts.
- Join Apple, and help us leave the world better than we found it.