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About the Role

This role is for an analyst who wants their work to genuinely shape how a major UK business spends its marketing budget and grows its membership base. As Senior Commercial Marketing Analyst, you will sit at the heart of the Analytics team and partner directly with Marketing, CRM, Paid Media and Commercial stakeholders to turn data into decisions that matter. If you enjoy fast-paced environments, thrive on variety, and want to see your analysis directly influence strategy - this is the role for you.

Responsibilities

Conduct deep dives into member and commercial data to surface clear, actionable insights for Marketing and Commercial teams.
Partner with CRM to support A/B testing, analyse campaign performance, and enable smarter targeting and personalisation.
Work with Paid Media to evaluate channel mix and paid media effectiveness, and with Web Analytics to understand the digital member journey.
Apply Marketing Mix Modelling outputs to inform budget allocation and improve return on marketing investment.
Build and maintain dashboards and reports in PowerBI that help stakeholders make faster, better decisions.
Support audience segmentation and personalisation work to improve campaign performance and member experience.
Communicate insight clearly to stakeholders at all levels, from data teams to senior commercial leaders.

Requirements

At least 5 years of experience in marketing, commercial or customer analytics.
Advanced SQL skills and strong proficiency in Excel for data manipulation and analysis.
Experience with data visualisation tools, ideally PowerBI.
Hands-on experience analysing CRM and/or paid media marketing performance.
Practical knowledge of A/B testing, regression and segmentation techniques in a marketing context.
Confident communicator who can translate complex data into clear business recommendations for technical and non-technical audiences.
Permanent right to work in the UK (visa sponsorship is not offered).

Skills

SQL
Excel
PowerBI
Data Visualisation
A/B Testing
Regression
Segmentation

Location

Hybrid - Clapham Junction

Work Type

Hybrid
Full-time

Experience Level

Senior

About the Company

The Gym Group is a successful business; by membership it's the 2nd largest gym business in the UK and the 4th largest in Europe.
The company hires people with real passion, positivity and enthusiasm which motivates and inspires those around them.
The company actively invests in its employees, ensuring people can thrive in its environment and make the most of the flexibility and support offered.

Equal Opportunity

Actively encourage applications from a diverse demographic.
Passionate about your culture and value alignment.