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About the Role
The Campaign Marketing Manager will maximize the impact of marketing and PR assets to drive sales funnel growth. This role involves strategic development and execution of key account campaigns, including social media, to attract leads and amplify proprietary data. The manager will also act as a brand gatekeeper, ensuring brand guideline adherence.
Responsibilities
- Educate and inform the sales team on campaign performance, lead generation, and customer engagement.
- Foster collaboration between marketing and sales teams for goal alignment.
- Develop account-based marketing plans with sales stakeholders to achieve targets and generate leads.
- Lead strategic development and execution of key account campaigns in collaboration with sales.
- Develop comprehensive account-based marketing plans to drive engagement and conversions.
- Execute strategies to deliver KPIs and optimize campaign performance across all channels.
- Utilize analytical reporting to evaluate campaign effectiveness and inform future activities.
- Conduct monthly marketing reviews to track productivity and improve existing campaigns.
- Lead CRM marketing automation and daily execution, setting strategy and creating content to nurture leads.
- Collaborate with internal teams for seamless integration of CRM initiatives with marketing and sales.
- Oversee the development of compelling campaign creative assets, ensuring brand alignment.
- Design, plan, and execute social media campaigns to amplify marketing collateral and increase brand visibility.
- Develop strategies to leverage social media channels effectively to engage target audiences.
- Drive growth across M3 market research companies by developing comprehensive marketing campaigns.
- Control and measure resources for specific initiatives, allocating and prioritizing for maximum ROI.
Requirements
- Experience working in HubSpot or other CRM platforms with the ability to pivot to HubSpot.
- Previous marketing experience, preferably in a B2B environment.
- Social media planning experience, especially LinkedIn.
- A creative thinker with the capacity to develop engaging campaigns.
- Excellent copywriting skills and content creation for web, social media, and email.
- Motivated by an exciting and collaborative team environment.
- Able to make decisions, take ownership, and accept accountability.
- Self-motivated and driven with a passion for excellence.
- Self-directed worker with the professionalism and focus to work relatively autonomously.
- Excellent verbal and written communicator with an eye for detail.
Skills
- HubSpot
- CRM platforms
- B2B marketing
- Social media planning
- Campaign strategy
- Content creation
- Copywriting
- Marketing automation
- Analytical reporting
- Brand guideline adherence
Work Type
- Hybrid
Benefits
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Group Life Cover 4x salary
- Pension 4%/4% employee/employer contributions
- Vitality after probation
- Staff discount scheme
- Discounted gym membership
About the Company
- M3 is a Japanese global leader in providing groundbreaking technological and research solutions to the healthcare industry.
- The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally.
- M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225).
- M3 Group provides services to healthcare and the life science industry, including market research, medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services.
- M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, South Korea, and India.
- M3 Global Research, part of M3 Inc., provides comprehensive market research recruitment and support services with relationships in over 70 countries worldwide.