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About the Role
Join our Growth team to build the paid function at a category-defining company. You will report to the Head of Growth, test and identify new channels, and shape our product, brand, and content strategy for both consumer and B2B audiences.
Responsibilities
- Manage the end-to-end Google Ads program including account structure, keywords, bidding, and budget pacing
- Develop and execute an experiment roadmap
- Launch and test non-search channels including Meta, LinkedIn, and TikTok
- Brief and test creative, copy, and landing pages
- Source and manage freelance or agency support
- Maintain a feedback loop between creative and performance to ship weekly experiments
Requirements
- 5 to 8 years of experience running paid acquisition across multiple channels
- Proven experience building channels from zero
- Demonstrated understanding of high-quality, high-conversion creative and copy
- Hands-on experience with conversion measurement
- Ability to analyze CAC, payback, and LTV metrics
Skills
- Google Ads
- Paid Social
- Performance Marketing
- Conversion Measurement
- Data Analysis
- Growth Strategy
Location
- Brooklyn, New York
Work Type
- In-person
Experience Level
- 5 to 8 years
Benefits
- Competitive equity
- Healthcare benefits
- Free lunch at the office
About the Company
- Pangram Labs is dedicated to protecting authenticity by building AI detection systems.
- The company publishes research on state-of-the-art AI detection techniques and algorithms.