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About the Role
The Brand Director owns the Club L London brand strategy, identity, and expression across all consumer touchpoints. This role is responsible for final approval of brand-related activities, ensuring consistency and alignment with the company's vision. The Brand Director will direct the Creative Director and studio team, acting as the brand's guardian.
Responsibilities
- Define and own brand positioning, target customer, and point of difference.
- Set and deliver the end-to-end brand strategy.
- Own and maintain the brand guideline as the single reference point.
- Act as final approver for all campaigns, product imagery, packaging, tone of voice, and presentation.
- Direct the Creative Director and studio team on brand vision and standards.
- Stop or send back any creative output that does not meet brand standards.
- Run a fast and efficient approval process for brand guardianship.
- Own the social media strategy and content direction across all channels.
- Set and approve influencer, ambassador, and partnership outreach strategy.
- Own PR strategy and relationships with the press office.
- Own the events calendar, ensuring events express the brand.
- Ensure social, PR, and events activity align with product and campaign calendars.
- Collaborate with Buying & Merchandising to ensure product ranges reinforce brand positioning.
- Partner with Ecommerce and CRM/Marketing to ensure consistent brand expression across storefronts.
- Work with the Insights team to track brand health and inform strategy.
- Represent the brand in wholesale conversations to protect positioning.
- Line-manage the Creative Director, Social Media Lead, and PR & Events Lead.
- Build the wider brand function and recruit as needed.
Requirements
- Proven track record building, repositioning, or protecting a brand within fashion, apparel, or a comparable premium consumer category.
- Experience with direct line management of a Creative Director or design team.
- Experience operating at senior Director level within a fast-growing, multi-brand, or multi-market business.
- Strong commercial and analytical grounding to translate brand strategy into measurable outcomes.
- Decisive leadership style, comfortable being the final word on creative output and giving direct feedback.
- Track record owning social media strategy and PR/press relationships for a consumer brand.
- Experience working across international/multi-storefront ecommerce businesses.
- Experience presenting brand strategy to board or executive level.
- Existing press/media contacts and experience planning brand events or activations.
- Exposure to premium wholesale partnerships and international market nuance.
Skills
- Brand Strategy
- Brand Positioning
- Creative Direction
- Social Media Strategy
- PR Strategy
- Event Planning
- Influencer Marketing
- Partnership Management
- Commercial Acumen
- Analytical Skills
- Leadership
- Communication
- Team Management
Location
- UK
Work Type
- Flexible working hours
- Full-time
Experience Level
- Senior Director Level
Benefits
- Annual bonus scheme
- Bi-Annual Dress Allowance
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Early Finish Fridays
- Cycle to work scheme
- 40% staff discount
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhanced maternity and sick pay
- Free snacks, drinks & treats
- Social events
About the Company
- Club L London is the next-generation online fashion retailer for the forward-thinking woman.
- Specializes in accessible luxury and designs of unrivalled quality.
- Delivers an elevated shopping experience connecting a global community of trend-setting consumers, influencers, and content creators.
- Features fresh collections dropping weekly.