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About the Role
The Bell Mobility team is seeking a skilled Salesforce Marketing Cloud Email Developer to design, implement, and optimize email campaigns for B2C and B2B segments across Bell, Virgin, and Lucky Mobile. This role requires technical expertise in Salesforce Marketing Cloud and a strategic approach to enhance customer engagement and achieve marketing objectives.
Responsibilities
- Design, build, test, and deploy dynamic, responsive HTML email templates and content using Salesforce Marketing Cloud tools.
- Implement personalization using AMPScript, Server-Side JavaScript (SSJS), and data extensions.
- Ensure emails render correctly across various email clients and devices.
- Collaborate with marketing and technical teams to integrate email campaigns with other Salesforce clouds and external systems.
- Conduct thorough testing, including rendering, link validation, and deliverability checks.
- Perform A/B testing setup and analysis.
- Diagnose and resolve technical issues related to email rendering, tracking, data segmentation, and deliverability.
- Adhere to email marketing best practices, accessibility standards, and legal regulations.
- Analyze campaign performance data to identify optimization opportunities.
- Maintain clear documentation for email templates, code libraries, and development processes.
Requirements
- Proven experience developing HTML emails with a strong understanding of email-specific CSS and limitations.
- Hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Content Builder, Journey Builder, and Automation Studio.
- Proficiency in AMPScript for dynamic content and personalization.
- Familiarity with SSJS is highly desirable.
- Knowledge of responsive email design techniques and frameworks.
- Experience with email testing tools (e.g., Litmus, Email on Acid).
- Understanding of email deliverability principles and best practices.
- Familiarity with data structures within SFMC (Data Extensions, Attribute Groups).
- Strong problem-solving and analytical skills.
- Excellent communication and collaboration abilities.
- Adequate knowledge of French is required for positions in Quebec.
Skills
- Salesforce Marketing Cloud
- Email Studio
- Content Builder
- Journey Builder
- Automation Studio
- AMPScript
- Server-Side JavaScript (SSJS)
- HTML
- CSS
- Responsive Email Design
- Litmus
- Email on Acid
- Data Extensions
- Problem-solving
- Analytical skills
- Communication
- Collaboration
Location
- Canada : Ontario : Toronto
- Canada : Ontario : Mississauga
- Canada : Quebec : Montreal
Work Type
- Hybrid
- Regular - Full Time
Experience Level
- Management
Education Level
- Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are highly desirable.
Benefits
- Competitive salary
- Medical benefits
- Dental benefits
- Vision benefits
- Mental health benefits
- 35% discount on services
- Exclusive offers from partners
About the Company
- Bell is one of Canada's Top 100 Employers.
- Bell advances how Canadians connect with each other and the world.
- Bell Mobility offers the best and latest mobile devices, wireless services and Internet of Things solutions.
- Bell is committed to fostering an inclusive and accessible workplace.
Equal Opportunity
- We encourage individuals who may require accommodations during the hiring process to let us know.
- Artificial intelligence may be used to assess parts of your application.