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About the Role

This role is responsible for the technical development, implementation, and optimization of email marketing campaigns within the Salesforce Marketing Cloud ecosystem. The Email Developer translates marketing strategies and creative elements into high-performing, responsive, and personalized email communications.

Responsibilities

• Develop, create, test, and deploy dynamic and responsive HTML email templates and content for various marketing campaigns using Salesforce Marketing Cloud tools (e.g., Content Builder, Email Studio, Automation Studio).
• Implement sophisticated personalization using AMPScript, Server-Side JavaScript (SSJS), and Data Extensions to deliver tailored content based on subscriber data and behavior.
• Ensure emails render correctly and consistently across a wide range of email clients (Outlook, Gmail, Apple Mail, etc.) and devices (desktop, mobile, tablet).
• Collaborate with marketing and technical teams to integrate email campaigns with other Salesforce clouds (Sales Cloud, Service Cloud) and external systems, ensuring seamless data flow.
• Perform thorough testing, including rendering tests, link validation, and deliverability checks, using tools like Litmus or Email on Acid. Set up and analyze A/B tests.
• Diagnose and resolve technical issues related to email rendering, tracking, data segmentation, and deliverability.
• Adhere to email marketing best practices, accessibility standards, and legal regulations (e.g., CAN-SPAM, GDPR).
• Continuously analyze campaign performance data to identify opportunities for improving email design, content, and deliverability.
• Maintain clear documentation for email templates, code libraries, and development processes.

Requirements

• Proven experience in HTML email development, with a strong understanding of email-specific CSS and its limitations.
• Hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Content Builder, Journey Builder, and Automation Studio.
• Proficiency in AMPScript for dynamic content and personalization. Familiarity with SSJS is highly desirable.
• Knowledge of responsive email design techniques and frameworks.
• Experience with email testing tools (e.g., Litmus, Email on Acid).
• Understanding of email deliverability principles and best practices.
• Familiarity with data structures within SFMC (Data Extensions, Attribute Groups).
• Strong problem-solving and analytical skills.
• Excellent communication and collaboration abilities.
• Adequate knowledge of French is required for positions offered in Quebec.

Skills

• HTML
• CSS
• Salesforce Marketing Cloud
• Email Studio
• Content Builder
• Journey Builder
• Automation Studio
• AMPScript
• Server-Side JavaScript (SSJS)
• Data Extensions
• Responsive Design
• Litmus
• Email on Acid
• Email Deliverability
• Problem-Solving
• Analytical Skills
• Communication
• Collaboration

Location

• Canada: Ontario: Toronto
• Canada: Ontario: Mississauga
• Canada: Quebec: Montreal

Work Type

• Permanent
• Full-time
• Hybrid

Experience Level

• Manager

Education Level

• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are highly desirable.

Benefits

• Competitive salary
• Comprehensive benefits program
• Medical, dental, vision, and mental health care
• 35% discount on Bell services
• Exclusive partner offers

About the Company

• At Bell, our purpose is to transform how Canadians communicate with each other and with the world.
• We achieve this by providing consumers and businesses with the world's best network technologies, innovative digital solutions, and seamless customer experiences.
• All our products and services are developed and delivered by the members of #TeamBell; we are always looking for talented and experienced individuals to join us.
• We offer a supportive and inclusive community where all team members can succeed.
• Through our commitment to environmental, social, and governance initiatives, you will be satisfied to have a greater impact by helping people connect, work, learn, and play every day.
• Join us! You have a place at Bell.
• Bell is one of Canada's Top 100 Employers.

Equal Opportunity

• At Bell, we pride ourselves on fostering an inclusive and accessible work environment where all team members feel valued, respected, supported, and included.
• We also want to ensure that everyone has an equal chance to join our team.
• We encourage individuals who may require accommodations during the hiring process to inform us.
• To apply confidentially, email your recruitment contact or recrutement@bell.ca directly to make the necessary arrangements.
• If you have questions or comments regarding accessibility at Bell, please fill out the accessibility feedback form or visit our accessibility page for other ways to connect with us.