Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Marketing Manager is a strategic, growth-focused role within the Campaign Innovation Team, responsible for developing and delivering go-to-market strategies for new editorial products, services, brands and audience propositions. This role transforms new product ideas into commercially successful launches by identifying target audiences, building integrated marketing campaigns and driving audience acquisition across various channels.

Responsibilities

Develop and deliver go-to-market strategies for new editorial products, services, brands and audience propositions.
Create and execute integrated launch plans that build awareness, generate demand and support commercial objectives.
Translate new product concepts into successful market launches.
Support the development, positioning and ongoing evolution of new products.
Build and grow engaged audiences through targeted, multi-channel marketing campaigns.
Use audience insight, market research and performance data to identify growth opportunities and optimise marketing activity.
Monitor, analyse and report on campaign performance, using data to improve ROI, engagement and future product launches.
Develop audience acquisition, engagement and retention strategies.
Work collaboratively with Editorial, Commercial, Marketing, Audience and Product teams.
Act as the marketing lead throughout the innovation process, ensuring brand consistency and an excellent customer experience.
Identify new marketing channels, technologies and opportunities.
Support the successful transition of established products into Campaign's core portfolio or standalone brands.

Requirements

Strong understanding of B2B marketing, audience acquisition and brand development.
Knowledge of go-to-market strategies and new product launch methodologies.
Understanding of digital marketing channels, including email marketing, social media, paid media and content marketing.
Knowledge of audience segmentation, customer journeys and lifecycle marketing.
Understanding of marketing analytics, campaign performance metrics and ROI measurement.
Knowledge of CRM systems, marketing automation platforms and digital marketing technologies.
Awareness of relevant legislation, compliance requirements and marketing best practice.
Excellent marketing planning and campaign management skills.
Strong copywriting and communication skills.
Strong analytical skills, with the ability to interpret data, identify trends and optimise campaign performance.
Excellent project management and organisational skills.
Strong stakeholder management skills, with the ability to influence and collaborate across teams.
Creative and commercially minded.
Experience in a marketing role within a B2B media, publishing or professional services environment.
Proven experience developing and delivering successful go-to-market marketing campaigns.
Experience launching or supporting new products, services or brands.
Experience delivering audience acquisition and engagement campaigns across multiple digital channels.
Experience using CRM systems, marketing automation platforms and analytics tools.
Experience working collaboratively with cross-functional teams.
Customer-focused.
Curious and innovative.
Collaborative.
Results-driven.
Accountable.
Adaptable.
Organised and proactive.
Professional.

Skills

B2B marketing
Audience acquisition
Brand development
Go-to-market strategies
New product launch methodologies
Digital marketing channels
Email marketing
Social media marketing
Paid media marketing
Content marketing
Audience segmentation
Customer journeys
Lifecycle marketing
Marketing analytics
Campaign performance metrics
ROI measurement
CRM systems
Marketing automation platforms
Digital marketing technologies
Marketing planning
Campaign management
Copywriting
Communication
Analytical skills
Project management
Organisational skills
Stakeholder management
Creative thinking
Commercial acumen

Location

Remote (partially)

Work Type

Hybrid
Full-time

Experience Level

Mid-level

Benefits

25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year
Flexible working hours (core hours from 10-3)
Generous contributory pension scheme
Health Cash Plans (medical, dental, optical)
Professional development
Internal training
Mentorship
Coaching

About the Company

Campaign is the leading brand for the UK marketing, advertising and media industries, delivering trusted journalism, insight, analysis and thought leadership.
Haymarket Media Group values its people and strives to shape a better future with remarkable content.
Haymarket is a proudly Certified B Corp™, acting as a force for good.
Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals.
The company is committed to equity, diversity, and inclusion.
The company culture is built on values of Integrity, Respect, Creativity, Innovation, and Expertise.
The company invests heavily in its people.
The company has valuable partnerships for good globally.
The company offers a hybrid working model, with employees expected in the office at least three days a week.

Equal Opportunity

Disability Confident Employer: Offer guaranteed interviews to all disabled applicants who meet the minimum criteria.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability.
Proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.