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About the Role

Culture Amp is seeking a Senior Account-Based Marketing Manager to lead and scale multi-tiered ABM strategies. This role involves architecting and executing full-funnel demand generation programs to drive revenue, working collaboratively across marketing, SDR, and RevOps/MOPs teams. The ideal candidate is an expert B2B growth marketer experienced in scaling global ABM programs.

Responsibilities

• Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.
• Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:Few industry-specific vertical campaigns, and programmatic 1:Many campaigns for broader market capture.
• Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.
• Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.
• Establish measurement frameworks and campaign metrics alongside marketing analytics teams.
• Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.
• Conduct market, industry, and account-level research to uncover unmet needs, pain points, and buying triggers, translating these insights into actionable ABM playbooks.

Requirements

• Proven track record of designing, building, and scaling comprehensive 1:Few, and 1:Many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.
• 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.
• 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
• A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively.
• Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.
• Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership.
• Strong experience partnering with cross-functional project teams and working in a matrixed environment.
• A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.
• Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.
• Experience with ABM orchestration platforms (6sense certification is highly preferred).
• Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools.
• Experience launching successful industry-specific (vertical) ABM motions from scratch.
• A 'learn faster through feedback' mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp.

Skills

• Account-Based Marketing
• Demand Generation
• Enterprise Campaigns
• Vertical Marketing
• 6sense platform
• Salesforce
• Looker
• HubSpot
• Marketo
• Communication
• Storytelling
• Analytical capabilities
• Cross-functional collaboration

Location

• US
• UK
• Germany
• Australia

Work Type

• Hybrid

Experience Level

• Senior
• 6+ years marketing experience
• 3+ years dedicated ABM experience

Salary/Compensations

• $122,200—$139,000 USD

Benefits

• Equity through Employee Share Option Program
• Learning programs and coaching
• Quarterly refresh days
• Extended end-of-year break
• Monthly allowance for wellbeing and lifestyle
• Inclusive parental leave from day one
• MacBook and budget for home workspace
• Five annual social impact days
• Medical insurance coverage (US & UK only)

About the Company

• Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work.
• Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.
• Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
• Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia.
• Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
• For more information visit cultureamp.com.

Equal Opportunity

• Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.
• If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
• Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.