About the Role
The Ecosystem Development Manager will build and align strategic co-selling and communication collaborations between Cadence and Tier 1 ecosystem partners. This role aims to shift/elevate brand perception, create alignment, generate co-selling leads, and increase sales through new partner channels. You will work with Cadence customers to grow joint business and marketing campaigns, aligning executives and operations with market trends and opportunities. This role requires active engagement with internal and external stakeholders to drive effective strategies and programs that deliver measurable business development, relationship, and public relations results.
Responsibilities
- Act as the main interface between customers and Cadence marketing teams, maintaining positive and productive relationships.
- Increase market share for both Cadence and customers, promoting mutually beneficial expansion.
- Expand existing customers' perception of Cadence capabilities.
- Nurture partnerships for potential long-term business relationships.
- Develop and direct the creation of partner-focused programs, content, and collateral to drive partner channel sales and awareness.
- Actively promote partner engagement through planning and producing awareness activities like campaigns, content, and events.
- Identify, plan, and execute impactful public relations or in-person event experiences aligned with business goals.
- Train sales teams on customer value propositions.
- Generate and support Cadence sales teams to develop qualified leads through ecosystem evaluation.
- Identify strategic product development opportunities based on observed needs or gaps in the portfolio.
- Enhance the stickiness of Cadence relationships with key partners.
- Introduce partners to new customers, potentially via internal sales training.
- Report and analyze program performance and sales pipeline to ensure ROI.
Requirements
- Minimum of 7 years of Business Development / Partner marketing experience around EDA and Foundry business.
- Excellent verbal and written communication, including storytelling and content writing skills.
- Program management experience.
- Strong understanding of marketing strategies and practices.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
Skills
- Business Development
- Partner Marketing
- EDA
- Foundry business
- Verbal communication
- Written communication
- Storytelling
- Content writing
- Program management
- Marketing strategies
- Marketing practices
- Interpersonal skills
- Customer service
- Organizational skills
- Attention to detail
Location
- California
Work Type
- Full-time
Experience Level
- Minimum 7 years
Salary/Compensations
- $143,500 to $266,500
Benefits
- Incentive compensation: bonus, equity
- Competitive On Target Earnings (OTE) incentive compensation structure for sales positions
- Paid vacation
- Paid holidays
- 401(k) plan with employer match
- Employee stock purchase plan
- Variety of medical, dental, and vision plan options
About the Company
- At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
- We’re doing work that matters. Help us solve what others can’t.
