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About the Role

Sensor Tower is seeking a strategic and execution-driven Product Marketing Manager to join our APAC Marketing team. In this role, you will be the regional champion for Sensor Tower’s product positioning and messaging, tailored specifically for the APAC market. You will analyze APAC-specific competitors, define localized product positioning, and develop compelling, region-specific customer use cases that drive pipeline and revenue. As an internal product evangelist, you will ensure the APAC commercial team is energized, educated, and equipped with the latest product releases and feature innovations.

Responsibilities

Tailor global product value propositions into localized, highly relevant messaging for APAC enterprises, app publishers, gaming studios, and agencies.
Conduct deep competitive analysis against local/regional market research and data providers in APAC; build actionable battlecards and positioning strategies for sales.
Partner with regional sales and other APAC marketing members to uncover, build, and showcase APAC-specific customer use cases, ROI stories, and localized collateral.
Serve as the APAC product evangelist to champion HQ's product vision locally. Translate global product roadmaps and new feature releases into value-driven rollouts for the commercial team.
Deliver regular training and enablement sessions for regional Sales, BDR, and Account teams on localized objection handling, pitch framework execution, competitor battlecards, and APAC-specific deal support.

Requirements

3+ years of Product Marketing experience in B2B SaaS, Mobile/AdTech, Gaming, or Data Analytics platforms.
Demonstrated understanding of APAC business culture, go-to-market dynamics, and competitive market intelligence across key Asian markets.
Exceptional ability to translate complex, data-heavy products into engaging, and value-driven commercial stories.
Strong cross-cultural communication and presentation skills, capable of energizing internal sales teams and influencing global HQ stakeholders.
Self-starter mentality with the ability to manage priorities independently within a fast-paced, matrixed environment.
Business-level written and verbal proficiency in English and Japanese is essential.
Native or professional proficiency in Chinese is a strong plus.
Must have valid work authorization and currently reside in Japan, Singapore, or China.
Visa sponsorship is not provided for this role.

Skills

Product Marketing
B2B SaaS
Mobile/AdTech
Gaming
Data Analytics
Competitive Analysis
Market Research
Sales Enablement
Storytelling
Cross-cultural Communication
Presentation Skills

Location

Japan
Singapore
China

Work Type

Full-time

Experience Level

3+ years

Salary/Compensations

Competitive Compensation Package
Attractive annual salary with performance-based reviews and yearly adjustments.

Benefits

International Work Environment
Career Continuity & Growth
Hands-on ownership of high-impact regional projects in a rapidly scaling team.

About the Company

Sensor Tower’s digital intelligence platform provides unparalleled insight into market trends, advertising, competitor’s strategies, and consumer/user audience across mobile, web, and gaming.
Sensor Tower’s insights are trusted by more than 2,500 enterprises worldwide across tech, retail/commerce, entertainment/media, gaming, consumer packaged goods, finance, and investment.

Equal Opportunity

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.