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About the Role

Fora is seeking a Director, SEO/GEO to define and execute the company's organic search strategy across traditional search engines and AI-powered discovery platforms. This hands-on, individual contributor role requires building technical foundations, experimentation frameworks, and scalable systems to drive sustainable growth and shape Fora's presence in the evolving search landscape. The role involves close collaboration with various internal teams and external partners.

Responsibilities

• Own Fora’s end-to-end organic search strategy across technical SEO, site architecture, on-page optimization, and content strategy, with goals tied to traffic growth, advisor acquisition, bookings, and broader business performance.
• Lead Fora’s generative engine optimization strategy by ensuring content, destination expertise, and advisor knowledge are structured and surfaced effectively across AI-powered discovery platforms, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and emerging search experiences.
• Partner with Engineering to conduct technical SEO audits and improve crawlability, indexation, structured data, Core Web Vitals, site performance, and overall search health.
• Develop keyword, topic, and entity strategies that reflect how people search today, including conversational, intent-driven, and long-tail queries.
• Partner with Content to develop content briefs and optimization strategies that perform across both traditional search engines and AI-generated answers.
• Design measurement frameworks that track visibility across search engines and AI platforms, building reporting that connects organic performance to advisor growth, bookings, and key business outcomes.
• Build AI agents, scripts, and automated workflows that scale research, technical auditing, content optimization, citation monitoring, and reporting.
• Continuously evaluate emerging search technologies, algorithm changes, and AI platform behaviors, rapidly testing new approaches and translating insights into actionable strategies.
• Manage relationships with SEO and GEO agencies, vendors, and contractors to extend execution where appropriate.
• Partner with Analytics and Finance to measure program performance, forecast impact, evaluate return on investment, and connect SEO investment to core business metrics.
• Collaborate cross-functionally to ensure SEO and GEO are embedded into how Fora builds, launches, and optimizes products and content.

Requirements

• Seven or more years of experience leading SEO strategy and driving organic growth for a consumer, marketplace, or technology company.
• Deep technical expertise in SEO, including crawling, indexation, site architecture, structured data, schema markup, and Core Web Vitals.
• Hands-on experience writing scripts, building AI agents, or integrating APIs and automation tools to improve SEO workflows and operational efficiency.
• Experience developing strategies for AI-powered search, generative engine optimization, answer engine optimization, or large language model visibility.
• Strong proficiency with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and AI platforms such as ChatGPT and Claude.
• Demonstrated ability to quickly learn new technologies, experiment with emerging tools, and translate insights into scalable solutions.
• Track record of using data to prioritize roadmaps, measure impact, and drive meaningful business outcomes.
• Experience partnering effectively with Engineering, Product, Content, Brand, Analytics, Marketing, and other cross-functional stakeholders.
• Ability to operate independently, identify opportunities proactively, and execute with a high degree of ownership.
• Experience in travel, marketplaces, creator platforms, or other two-sided businesses.
• Experience managing external agencies, consultants, or contractors.
• Curiosity about the future of search, AI-powered discovery, and the evolving ways travelers research, plan, and book travel.
• Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization.

Skills

• SEO Strategy
• Organic Growth
• Technical SEO
• Site Architecture
• On-Page Optimization
• Content Strategy
• Generative Engine Optimization (GEO)
• AI-powered Discovery Platforms
• Crawlability
• Indexation
• Structured Data
• Schema Markup
• Core Web Vitals
• Site Performance
• Keyword Strategy
• Topic Strategy
• Entity Strategy
• Conversational Search
• Intent-Driven Queries
• Long-Tail Queries
• Content Briefs
• Measurement Frameworks
• Reporting
• AI Agents
• Scripting
• Automation Tools
• API Integration
• Emerging Search Technologies
• Algorithm Analysis
• Data Analysis
• Forecasting
• Return on Investment (ROI) Analysis
• Cross-functional Collaboration
• Google Search Console
• Google Analytics 4
• Ahrefs
• Semrush
• Screaming Frog
• ChatGPT
• Claude

Location

• New York City

Work Type

• Onsite
• Full-time

Experience Level

• Director
• Seven or more years of experience

Salary/Compensations

• $150k - $210k + equity

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

About the Company

• Fora is a modern travel agency empowering travel entrepreneurs with a technology platform, data, and community. Founded in 2021, Fora has over 200 employees and received $60 million in Series D funding. Recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies, and TIME100 Most Influential Companies. Fora aims to unify travel needs through human expertise and technology.
• Our Values: Driving change, Stronger together, Belief in technology, Service-oriented, Serious business.

Equal Opportunity

• Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
• We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.