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About the Role
Drive Alcohol brands business growth through strategy and execution planning to build brand equity and deliver short and mid/long-term growth targets. Drive Alcohol brands’ initiatives such as new product development, IMX development, and business assessment. Develop consumer-centric innovation pipeline for long-term growth and brand equity building with leading cross functional team members.
Responsibilities
- Manage Alcohol business performance including periodic tracking and course correction recommendations.
- Develop Alcohol brands growth strategies through LRP and ABP processes.
- Develop brand annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers.
- Develop a 3-year innovation pipeline with timely alignment with key stakeholders.
Requirements
- Bachelor’s degree required, MBA or equivalent preferred.
- 12-15 years of senior leadership experience in category/brand management or marketing, ideally within FMCG or beverage/consumer goods sectors.
- Commitment to the brand and business
- Brand enhancement & consumer-centric thinking and strategic planning capabilities
- Human centricity, open-mindedness for new challenges and new ways of working
- Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension
- Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment)
Skills
- Analytical Thinking
- Brand Architecture
- Brand Positioning
- Channel Management
- Competitive Assessments
- Consumer Segmentation
- Creative Process
- Digital Media Strategy
- Group Problem Solving
- Leadership
- Marketing Strategies
- Media Planning
- Quantitative Research
- Social Media Strategies
- SWOT Analysis
- Competitor Analysis
- Managing Managers
- Marketing Goals
- People Leadership
- People Management
- Team Management
Location
- Tokyo, Japan
Work Type
- 00% - 25% Travel
Experience Level
- 12-15 years of senior leadership experience
Education Level
- Bachelor's degree required
- MBA or equivalent preferred
About the Company
- Our portfolio represents over 250 products with multiple billion-dollar brands in the world.
- We have operated our business since 1957 in Japan, 1968 in Korea.
- We have fully networked organization and ways of working in global community.
- We partner with local bottlers as franchise system in both markets.
- We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.