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About the Role

As an Account Executive, you will actively participate in the day-to-day execution of client activities under the guidance of senior team members. You will support seniors in managing client relationships and integrated communication programs, aiming to satisfy clients, generate new business, and contribute to the company's corporate strategy and profitability.

Responsibilities

• Stay updated on clients, their industries, and competitors.
• Organize and participate in client brainstorm meetings and calls, asking informed questions and making creative recommendations.
• Draft high-quality, actionable client-facing communications, including status reports and campaign summaries.
• Utilize Burson proprietary tools like Digital Catalyst Cards and the Creative Catalyst Network.
• Implement Burson research and measurement methodologies to support account teams.
• Understand the media landscape and assist in developing customized media lists.
• Build media relationships and leverage knowledge to benefit clients.
• Assist in press material development and support press event preparation.
• Stay updated on social media trends and build relationships with influencers and community contacts.
• Actively listen during client meetings for opportunities to grow relationships.
• Identify and convey potential new business opportunities from social media and other channels to senior team members.
• Assist senior members in developing case studies and new business proposals.
• Collaborate with the team to design and implement effective client strategies.
• Be receptive to team ideas and suggestions, and support team members.
• Consistently demonstrate integrity, credibility, and build trust through inclusive behavior.
• Record time accurately in Maconomy.
• Inform supervisors of time allocation for profitable business management.
• Support senior team members in managing vendor relationships, costs, and invoicing.
• Utilize Burson's intranet and resources, keeping your profile updated.
• Act as a brand ambassador and assist in recruiting talent by knowing company capabilities.
• Adhere to Burson confidentiality, disclosure agreements, and code of ethics/conduct.

Requirements

• Actively reading articles, press materials, marketing collateral, and strategy documents.
• Never hesitate to ask informed questions and make creative recommendations.
• Understand what is being done and how it adds value to your clients.
• Minimal assistance required for drafting client-facing communications.
• Know how to use Burson proprietary tools.
• Know Burson research and measurement methodologies.
• Be an active listener during client meetings.
• Convey opportunities to senior team members.
• Be an effective team player.
• Be receptive to ideas and suggestions from team members.
• Consistently demonstrate integrity and credibility.
• Build trust through inclusive behavior.
• Record time in Maconomy in a timely manner.
• Make supervisors aware of your time.
• Support senior team members in managing vendor relationships, costs and invoicing.
• Use Burson’s intranet and resources.
• Keep your profile updated.
• Be a brand ambassador.
• Help recruit top talent by knowing our capabilities.
• Adhere to Burson confidentiality and disclosure agreements and code of ethics/conduct.

Skills

• Client relationship management
• Integrated communication program management
• New business generation
• Media intelligence
• Data solutions
• Creativity
• Production
• Enterprise solutions
• Strategic counsel
• Client communication
• Research and measurement
• Media landscape understanding
• Media list development
• Media relationship building
• Press material development
• Press event support
• Social media trend analysis
• Influencer relationship building
• Community contact building
• Active listening
• Case study development
• Proposal development
• Team collaboration
• Financial management
• Vendor relationship management
• Brand ambassadorship

Location

• Global

Work Type

• Hybrid (teams in the office around four days a week)

Experience Level

• Entry-level (implied by supervision and guidance from senior members)

About the Company

• WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel.
• Burson, part of WPP, is the global communications leader built to create value for clients through reputation, using specialized teams, industry-leading technologies, and breakthrough creative.
• WPP operates in over 100 markets globally.
• WPP is committed to fostering a culture of creativity, belonging, and continuous learning.
• Burson believes a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue, and cultivating meaningful experiences that drive innovation and creativity.

Equal Opportunity

• WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.