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About the Role

The Event Director will lead the strategy, growth, production, and execution of Groceryshop, the premier event for grocery and CPG innovation. This high-impact leadership role involves full responsibility for commercial performance, customer experience, and long-term growth strategy, overseeing all aspects including revenue, content, operations, and product development.

Responsibilities

• Own the overall vision, strategy, and delivery of the event.
• Develop annual growth plans aligned with revenue, attendance, and profitability objectives.
• Lead cross-functional planning and execution across Sales, Marketing, Content, and Operations.
• Drive continuous improvement in customer experience.
• Serve as the internal champion and external ambassador for the brand.
• Own event revenue and profitability targets.
• Partner with Sales leadership to maximize sponsorship, exhibition, and delegate revenue.
• Review sales pipelines, forecasts, and inventory utilization.
• Support the sale of high-value sponsorship opportunities.
• Develop new revenue streams, products, and commercial partnerships.
• Monitor market trends and competitor activity.
• Evolve the event proposition to maintain industry leadership.
• Develop new content formats, networking experiences, and hosted programs.
• Utilize customer feedback and market research to inform product decisions.
• Partner with the hosted retailer team to recruit and retain senior executives.
• Build relationships with grocery retailers, wholesalers, and commerce businesses.
• Expand strategic retailer participation internationally.
• Build and maintain relationships with industry associations and media partners.
• Represent the brand at industry events.
• Own the event P&L, including budget development and revenue forecasting.
• Monitor costs, margins, and resource allocation.
• Lead and inspire cross-functional teams.
• Foster a collaborative, high-performance culture.
• Coach and develop team members.

Requirements

• 5+ years of experience leading large-scale events, commercial businesses, or strategic initiatives in high-growth B2B organizations.
• 5+ years of leadership experience managing cross-functional teams.
• Demonstrated success owning significant revenue and profit targets.
• Strong financial planning, forecasting, and budget management experience.
• Ability to work from the Midtown Manhattan office three days per week (Tuesday–Thursday).

Skills

• Strategic leadership
• Commercial acumen
• Project management
• Stakeholder management
• Relationship building
• Analytical and data-driven decision-making
• Written, verbal, and presentation skills
• Understanding of North American grocery, retail, and consumer goods ecosystems

Location

• Midtown Manhattan, New York

Work Type

• Hybrid

Experience Level

• 5+ years

Salary/Compensations

• $140,000 - $180,000

Benefits

• Competitive bonus structure
• Full medical, dental, and vision package
• Retirement plan with company match (401K)
• Competitive vacation policy

About the Company

• Hyve is an organizer of fast-growing, forward-thinking B2B events.
• Portfolio includes sectors such as retail, healthcare, fintech, and ecommerce.
• Focuses on building technology- and data-driven products to enhance networking and engagement.

Equal Opportunity

• There is a culture of belonging at Hyve where everyone is welcome regardless of background, beliefs, or ambitions.