About the Role
As Performance Analytics Manager – Europe, you will drive Europe's consumer and marketplace performance analytics. You will join the Europe CBIA (Consumer and Business Insights & Analytics) Team, designing, developing, and delivering advanced analytical solutions to generate impactful insights for Europe-level growth decision-making, category strategy, and innovation.
Responsibilities
- Design, develop, and deliver advanced Analytics solutions that contribute to Europe's strategic objectives, leveraging traditional and digital analytics for decision-making in Innovation Development, Connections development, white space identification, and brand/activity performance understanding.
- Guide the team in accelerating the successful delivery of growth-driving incremental innovation through leveraging deep consumer, shopper, HCP, and retailer analytics.
- Serve as a key advisor and business partner, providing data-driven insights from analytics to ensure the consumer, shopper, and expert are at the heart of brand decisions.
- Support key analytics agency relationships, ensuring alignment with team objectives and effective delivery of analytics projects.
- Partner with commercial teams, providing robust analytical support for objectives, infusing Deep Human Understanding & Deep Market Understanding by providing compelling analytical evidence.
Requirements
- Significant proven experience in analytics in the consumer goods industry.
- Strong business acumen with a proven history of translating findings into actionable recommendations with business value.
- Significant Insight and Analytical Capabilities including understanding of advanced analytical methodologies such as MMM, Price Elasticity, and AI Capabilities.
- Demonstrated ability to lead complex projects with successful outcomes within a matrix organization.
- A track record of exploring and implementing new analytical methodologies, tools, and technologies to enhance capabilities and drive efficiency.
- Demonstrated success in managing agency relationships and fostering senior-level engagement.
- Ability to enable and drive change – resilience and tenacity.
Skills
- Advanced analytical methodologies
- MMM (Marketing Mix Modelling)
- Price Elasticity
- AI Capabilities
- Consumer analytics
- Shopper analytics
- HCP analytics
- Retailer analytics
- Digital analytics
- Traditional analytics
Location
- Europe
Work Type
- Full-time
Experience Level
- Grade 7
About the Company
- Haleon is a purpose-driven, world-class consumer company focused on everyday health.
- Our trusted brands include Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
- We combine deep human understanding with trusted science.
- Our Win as One strategy places our purpose – to deliver better everyday health with humanity – at the heart of everything we do.
- We foster an agile, performance-focused culture.
Equal Opportunity
- Haleon is committed to mobilizing its purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
- We strive to create an inclusive culture where different backgrounds and views are valued and respected.
- We aim for Haleon to be a place where all employees feel they truly belong.
- Voluntary personal information may be collected during the application process to ensure regulatory and reporting obligations are met and to support the development, refinement, and execution of inclusion and belonging programs.
- Personal information provided will be kept confidential, used only for legitimate business purposes, and will never be used in making employment decisions.
- Reasonable adjustments or accommodations can be requested during the application process, and all information provided will be treated in confidence.
