Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Counter Lead supports the Brand in driving sales turnover and market share through a consumer-focused approach, reflecting a professional Brand image, and maximizing sales through excellent service and retail standards.

Responsibilities

• Reflect a credible and professional Brand image to all internal and external consumers.
• Maximize sales through selling, providing excellent service, and maintaining retail standards.
• Contribute to efficiencies by adhering to store/Brand/Company Procedures and guidelines.
• Understand daily/weekly targets.
• Ensure personal awareness of all additional sales avenues (e.g., eventing, Omni and digital channels).
• Keep up to date with competitor activities and missed opportunities.
• Effectively leverage social media to drive the business and protect/enhance the Brand image.
• Deliver the Brand Strategy and ensure the delivery of an effective local plan.
• Plan and implement local marketing & events initiatives aligned to Retailer activity.
• Deliver excellence in execution of service by implementing measures to continually improve service levels, aiming for zero consumer complaints and fostering a surprise and delight culture.
• Act as an Ambassador for the Brand, ensuring Brand values are represented and brought to life.
• Manage all refunds and complaints in line with Company guidelines to a satisfactory conclusion, consulting with the Area Manager where appropriate.
• Use digital tools to keep knowledge up to date.
• Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
• Develop up-to-date product knowledge to deliver an industry-leading experience and ensure products meet consumer needs.
• Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
• Review retail standards daily, ensuring they are maintained to the required standard.
• Ensure deliveries, stock movements, and associated administration are completed within agreed Company timeframes.
• Ensure all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
• Ensure all information requests are fulfilled accurately and within deadlines.
• Minimize stock loss by ensuring all Company Security Policies and Procedures are implemented correctly.
• Create and maintain a safe working environment for consumers by adhering to Company and Retailer Policies and Procedures.
• Ensure all health & safety responsibilities and operational activities achieve a minimum grading of 'Acceptable' during audits.
• Manage daily replenishment, taking appropriate action where necessary.
• Maximize sales performance by utilizing all commercial reports before making commercial decisions.
• Plan and deliver the visual merchandising layout according to guidelines and within agreed timescales.
• Identify stock package issues and take corrective action, informing the Area Manager when issues are beyond direct control.
• Effectively manage all promotions and discounts in line with Company guidelines.
• Identify trends and make suggestions to enhance product performance.

Requirements

• Experience in a fast-paced retail and/or consumer facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.