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About the Role
In this role, you will be responsible for the strategic and operational management of our influencer marketing with a clear focus on retail impact for both our online shop and our physical retail channels. The goal is to establish influencers as a measurable growth driver along the entire customer journey.
Responsibilities
- Development and implementation of an influencer strategy focused on revenue growth (D2C + Retail/Wholesale)
- Planning, management, and optimization of influencer campaigns with clear KPI frameworks (e.g., ROAS, CAC, Retail Sell-out, Store Traffic)
- Budget planning and responsibility, including forecasting and performance controlling
- Understanding of retail structures (e.g., Sell-in vs. Sell-out, Trade Marketing, POS mechanics)
- Building and maintaining long-term relationships with creators, agencies, and platforms
- Close collaboration with Performance Marketing, Brand Marketing, and CRM to integrate campaigns
- Development of retail-specific influencer activations (e.g., POS campaigns, geo-targeting)
- Analysis and reporting of campaign performance, and derivation of recommendations for action
- Identification of new trends, platforms, and creator formats in the retail and social commerce environment
Requirements
- 3-6+ years of experience in influencer marketing, ideally in the consumer goods, beauty, or lifestyle sector
- Proven experience in performance-oriented campaigns (not just awareness)
- Strong analytical skills and confident handling of KPIs and tracking tools
- Experience collaborating with internal stakeholders
- A feel for brand management, content, and creator fit
- Hands-on mentality as well as strategic thinking
- Fluent German and English
Skills
- Influencer Marketing
- Retail Impact
- D2C
- Wholesale
- KPI Frameworks
- ROAS
- CAC
- Retail Sell-out
- Store Traffic
- Budget Planning
- Forecasting
- Performance Controlling
- Retail Structures
- Trade Marketing
- POS Mechanics
- Creator Relationship Management
- Agency Relationship Management
- Platform Relationship Management
- Performance Marketing
- Brand Marketing
- CRM
- Campaign Integration
- Retail-specific Influencer Activations
- POS Campaigns
- Geo-targeting
- Campaign Performance Analysis
- Reporting
- Actionable Recommendations
- Trend Identification
- Platform Identification
- Creator Format Identification
- Social Commerce
- Affiliate/Creator Commerce Models
- Retail Media
- Omnichannel Campaigns
- Creator Network
- Agency Network DACH
Location
- Berlin
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-level
- Senior
Benefits
- Opportunity to actively contribute to shaping the company
- Key role at the interface of performance, brand, and retail
- High ownership and creative freedom
- International, dynamic environment
- Office with a roof terrace in Berlin Kreuzberg
- Two fixed home office days per week (Monday and Friday)
- Free and delicious snacks and drinks available at all times
- Workation policy allowing work from abroad
- Free and personalized skincare routine
- Discounts on products for friends and family
- Company-funded Deutschland-Jobticket for sustainable commuting
- Urban Sports Club membership
- Company pension plan
About the Company
- We are a sustainable skincare brand from Berlin-Kreuzberg.
- Our mission: We put individual beauty in the spotlight. With our easy routine system, we empower our customers to sustainably integrate individual skincare routines into their everyday lives.
- Thus, we celebrate uniqueness, inspire with clean & high-quality products, and make sustainability attractive.