Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
DSplus is seeking a Social Media Strategist to manage paid social campaign activations for automotive clients. This role involves planning and executing paid social advertising strategies across various platforms, collaborating with internal teams to deliver innovative campaigns, and acting as a trusted advisor to clients.
Responsibilities
- Act as primary day-to-day client contact, supporting client business needs and meeting objectives.
- Collaborate with planning and operations teams to ensure seamless campaign execution.
- Develop strategic paid social media recommendations, including platform, implementation, measurement, and timelines.
- Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat.
- Utilize advanced targeting strategies for complex campaigns.
- Optimize campaign buys to ensure effective budget spending.
- Develop in-depth campaign reports with analytics team, outlining insights on delivery, engagement, creative, traffic, attribution, and learnings.
Requirements
- 3+ years of professional experience.
- Minimum of 2 years of experience with paid social advertising.
- Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat, including advertising capabilities.
- Proficiency with Business Manager and Ad Manager dashboards for all core platforms.
- Experience handling large media budgets and developing insights from campaign results.
- Strong project management and organizational skills.
- Experience with campaign tracking and efficiency tools (e.g., Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com).
- Passion for social media, avid user, and up-to-date on trends and capabilities.
- Self-motivated, well-organized, assertive, with strong analytical and deductive skills.
- Strong interpersonal, written, and verbal communication skills.
- Experience with retail and/or automotive is strongly preferred.
- Facebook Blueprint Media Buying Certification is strongly preferred.
Skills
- Paid social advertising
- Meta advertising
- Reddit advertising
- X advertising
- Pinterest advertising
- TikTok advertising
- LinkedIn advertising
- Snapchat advertising
- Business Manager
- Ad Manager
- Campaign reporting
- Analytics
- Project management
- Sprinklr
- Adobe Analytics
- Asana
- Google Workspace
- Monday.com
Location
- US
Work Type
- Full-time
Experience Level
- 3+ years of professional experience
- 2+ years of paid social advertising experience
Salary/Compensations
- USD $60,800.00 - USD $84,000.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- DSplus is a Saatchi & Saatchi company created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.
- Clients include Toyota Motor North America, and Toyota & Lexus Dealerships across the country.
- DSplus is an Agency of Record for Southeast Toyota Distributors.
- The mission is to merge Saatchi & Saatchi's branding with Dealership retail needs to create an end-to-end customer experience that personifies the Toyota brand and sells more cars.
- Employs a data-driven, integrated messaging platform using AI, media strategies, and creative.
- Grown from a three-person start-up to a diverse, agile team of 45.
- Culture values authenticity, transparency, and collaboration, setting high standards.
- Recognizes and rewards success, prioritizing employees.
- Publicis Groupe motto is 'Viva La Différence', believing differences make them stronger and fostering belonging and equitable, inclusive experiences.
Equal Opportunity
- All your information will be kept confidential according to EEO guidelines.