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About the Role

As a Product Marketing Manager, you will own messaging and positioning for assigned verticals or product lines, create content and collateral to advance deals, and define Cover Genius's market presence. Success requires 3-5 years in product marketing (ideally B2B SaaS, fintech, or platform business) and the ability to make complex technical products understandable to non-technical buyers.

Responsibilities

• Develop and own messaging frameworks for assigned verticals, translating complex platform capabilities into clear, outcome-oriented narratives for enterprise buyers.
• Create and maintain key sales enablement content, including pitch decks, one-pagers, battle cards, objection handlers, and RFP responses.
• Run ongoing competitive analysis to ensure our positioning remains sharp and relevant as the market evolves.
• Collaborate closely with sales, product, and design to understand win/loss dynamics, position new capabilities around business outcomes, and bring content to life across channels.
• Partner with our Product team on promoting activation and adoption for existing capabilities, while driving enablement with the GTM team.
• Leverage AI to compress the feedback loop between field insights and updated collateral.

Requirements

• 3 to 5 years in product marketing, ideally in a B2B2C SaaS, fintech, or platform business.
• Demonstrated experience driving GTM enablement and partnering with the Product team on promoting activation and adoption.
• Track record of taking a complex, technical product and making it legible to a non-technical buyer as part of creating enterprise-facing sales collateral that has directly supported revenue.
• Evidence of leading AI tool adoption in a marketing context, not just personal use, but helping a team level up.
• Bachelor's degree in a relevant field.
• A postgraduate degree and/or record of academic achievement is also desirable.
• Strong writer: You can move between a strategic positioning document and a punchy one-pager without losing the thread.
• Comfortable with ambiguity: we're building a category, which means the playbook isn't always written yet.
• Analytically sharp: You think in frameworks and don't rely on assumptions. You use data to validate messaging bets, know how to measure what matters, and are quick to pivot or A/B test your approach when the metrics tell you there's room for improvement.
• Collaborative by default: PMM at Cover Genius is a force multiplier for sales, account management, product, and the broader marketing team—you will actively drive cross-functional partnership to achieve objectives.

Skills

• Product Marketing
• B2B SaaS
• Fintech
• Platform Business
• GTM Enablement
• Sales Enablement Content Creation
• Competitive Analysis
• Messaging Frameworks
• AI Tool Adoption
• Writing
• Analytical Skills
• Cross-functional Collaboration

Location

• 20+ countries

Work Type

• Hybrid

Experience Level

• 3 to 5 years

Education Level

• Bachelor's degree
• Postgraduate degree

Salary/Compensations

• $125,000- $165,000

Benefits

• Flexible Work Environment
• Flexible PTO
• Employee Stock Options
• CG Gives programs
• Social Initiatives

About the Company

• Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies.
• Our team and products have been recognized with dozens of awards.
• Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs.
• Our People are Bold, Authentic, Purposeful and Inspired.
• Our People are not Perfect, Traditional, Complacent or Cautious.

Equal Opportunity

• Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
• By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes.
• To ensure a fair evaluation, we may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated.
• We will keep your information on file for three years from the date of your application.