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About the Role

Drive the localized marketing strategy and growth plans for Petco's physical retail footprint and high-margin in-store service lines. Bridge the gap between high-level brand campaigns and localized, store-level execution to ensure stores are vibrant community hubs and powerful engines for customer acquisition and services adoption.

Responsibilities

• Own the localized marketing and promotional roadmap to drive awareness, acquisition, and repeat bookings for in-store services.
• Establish the overarching strategy and self-serve toolkits for Local Store Marketing, empowering field leadership and store managers.
• Translate national, seasonal, and thematic campaigns into impactful in-store experiences and services-led promotions.
• Design high-impact experiential playbooks, national event strategies, and community engagement concepts.
• Develop and continuously optimize marketing and event playbooks for store grand openings, expansions, and remodels.
• Oversee the day-to-day work, career development, and priority-setting of the Store & Services Events Marketing Specialist.
• Act as a critical corporate partner to Store Operations, Regional Directors, and District Managers.
• Collaborate with Digital Marketing, Social Media, CRM/Email, PR, and Local Media teams to build targeted, regionalized campaigns.
• Identify and negotiate strategic, co-branded sponsorship and marketing partnerships with key product vendors.
• Define key performance indicators (KPIs) for store events and local activations and present performance hindsight reports.
• Manage and optimize the annual Store & Services marketing budget.
• Keep a strong pulse on retail industry trends, competitor store experiences, and localized marketing technology.

Requirements

• 5–7 years of experience in retail marketing, local store marketing, or experiential marketing.
• Proven track record of supporting a multi-unit physical store footprint.
• Experience marketing consumer-facing retail services is highly desirable.
• At least 1–2 years of experience directly managing and developing marketing professionals.
• Proven ability to coach, delegate, and elevate direct reports.
• Experience building campaigns specifically designed to drive service-based bookings, loyalty retention, or appointment-based customer journeys.
• Exceptional ability to craft high-level strategies and translate them into practical, store-level operational playbooks.
• Strong executive presence with the ability to build trust and influence across both corporate departments and distributed field operations teams.
• Comfortable using retail data, CRM insights, and local market demographics to measure event performance, prove ROI, and optimize marketing spend.
• Ability to travel for store openings, local market research, and regional events (up to 20%).

Skills

• Retail marketing
• Local store marketing
• Experiential marketing
• Services marketing
• Strategic planning
• Campaign management
• Event strategy
• Budget management
• Data analysis
• Stakeholder management
• People leadership

Location

• US

Work Type

• Full-time

Experience Level

• Manager

Education Level

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Salary/Compensations

• $100,100.00 - $166,100.00 / year

Benefits

• Health benefits
• Financial benefits
• 401K
• Incentives
• PTO

About the Company

• Petco has been 'where the pets go' for over 60 years, offering meals, toys, supplies, and expert support.
• They believe in the universal truths of pet parenthood and support pet parents every step of the way.
• Petco has 29,000+ employees across 1,500+ stores, 250+ Vetco Total Care hospitals, and eight distribution centers.
• Founded in 1999, Petco Love supports animal welfare groups nationwide and has helped find homes for approximately 7 million animals.

Equal Opportunity

• Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.