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About the Role

Bloomsbury Football Foundation (BFF) is seeking a School Sales Lead to drive growth by increasing partnerships with primary and secondary schools. This role is crucial for expanding BFF's reach and impact on young people's lives through football programs. The ideal candidate will build and manage the entire sales process, from market mapping and outreach to closing deals, while embodying BFF's mission-driven approach.

Responsibilities

• Build a strong pipeline of prospective partners aligned with BFF’s mission and model.
• Develop a targeted acquisition strategy that maps the London schools landscape.
• Lead outbound outreach to schools via emails, calls, visits, and events.
• Develop a deep understanding of each school’s context, needs, and priorities.
• Organize and run free taster sessions as a key conversion tool.
• Lead on conversations with school decision-makers, guiding them from initial interest to signed agreement.
• Track progress against acquisition targets and report clearly on pipeline activity, conversion rates, and school growth.
• Act as BFF’s lead voice with prospective school partners, providing a professional, warm, and mission-led experience.
• Build and maintain relationships with key education stakeholders across London.
• Represent Bloomsbury Football Foundation at relevant education events, school sport conferences, and community forums.
• Work collaboratively with the wider Programmes and Marketing teams to develop and refine sales collateral.
• Develop compelling, tailored pitch materials and proposals.
• Maintain accurate and up-to-date records of school prospect activity in Salesforce.
• Proactively build market intelligence to sharpen BFF’s approach.
• Use data and school feedback to continuously improve the sales approach.
• Contribute ideas and insights to help shape BFF’s broader schools strategy.
• Uphold BFF’s safeguarding policies and values at all times.

Requirements

• Driven, people-centred, and energized by the idea that football can change young people’s lives.
• Understand that great sales in a mission-led organisation is about helping the right people understand why something matters and making it easy for them to say yes.
• High standards, taking pride in work and pushing for quality.
• Takes responsibility, owns work, decisions, and mistakes; works proactively and brings solutions.
• Actively pushes to get better each day, seeks feedback, and looks for opportunities to stretch.
• Stays effective under pressure, recovers from setbacks quickly.
• Works well with others, adds to the team, and steps up to support the end goal.
• Thrives in fast-moving environments where plans evolve and priorities shift.
• Represents BFF with warmth and professionalism, taking responsibilities seriously.
• Believes in the mission of BFF and the power of football to change young people's lives.
• A natural relationship builder and persuader who opens doors, builds trust, and brings people along.
• Deep intuition for what schools need and how decisions are made.
• Strong alignment with BFF’s values and a genuine belief in football as a tool for social impact.
• Demonstrated ability to persuade and engage a range of stakeholders.
• Ability to manage a pipeline or workload independently, consistently meeting defined goals or targets.
• Clear, professional communication skills with the ability to tailor tone and messaging.
• Comfortable using data and impact evidence to make a compelling case.
• Motivated by metrics and clear targets, and reflective about what is working and what needs to change.
• Reliable and detail-oriented, with the ability to maintain accurate records and meet deadlines.
• Good grasp of technology and digital tools, including Microsoft 365 and Salesforce or similar CRMs.
• A collaborative team player, curious about the wider organisation and keen to learn and grow.
• Eligibility to live and work in the UK.
• 1-2 years of experience in a sales, business development, partnerships, or fundraising role (Desirable).
• A sound understanding of what matters to teachers, PE leads, and school decision-makers (Desirable).
• Familiarity with the London education landscape, or existing relationships within London schools (Desirable).
• Experience working in the not-for-profit or social impact sector (Desirable).
• Understanding of the grassroots football landscape and/or youth sports provision (Desirable).

Skills

• Relationship building
• Persuasion
• Sales
• Business Development
• Partnerships
• Fundraising
• Communication
• Stakeholder Engagement
• Pipeline Management
• Data Analysis
• CRM (Salesforce)
• Microsoft 365
• Market Intelligence
• Strategy Development

Location

• Office

Work Type

• Full Time

Experience Level

• 1-2 years of experience in a sales, business development, partnerships, or fundraising role (Desirable)

Salary/Compensations

• £30,000 - £38,000 / year

Benefits

• Access to co-working space
• Regular staff socials & monthly ‘Team Talk’ in London with pop-up catering
• Opportunities to attend Premier League, WSL, FA Cup, League Cup, and Champions League football matches
• Cycle to work scheme
• Salary sacrifice workplace pension scheme
• 24 days holiday allowance, increasing by one day per year after two years’ service
• Funding toward training and five days of fully paid study leave
• The chance to grow within a mission-driven organisation doing work that genuinely matters

About the Company

• Bloomsbury Football Foundation is on a mission to transform the lives of young people through the magic of football, delivering programmes that support young people’s development on and off the pitch.
• BFF has a financial assistance model that makes football accessible to all, regardless of ability to pay.
• BFF has a powerful product: football that genuinely transforms young people’s lives – and an offer for schools that is unlike anything else on the market.
• BFF is on a mission to deliver outstanding provision at scale across the UK.
• In just six years, BFF has grown from an idea into a movement reaching over 6,500 young people across London every week.
• The Schools programme is a central part of BFF's story, working with over 50 primary and secondary schools across London, reaching more than 3,400 young people every week.
• BFF's high-quality, inclusive football sessions help students build skills for lifelong success, making it one of the biggest school delivery organisations in London.