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About the Role

Provide strategic leadership and operational oversight for all creative artworking and production activities within the Operational Marketing team. Drive the end-to-end production of high-impact creative assets across various customer touchpoints, ensuring brand consistency and commercial excellence.

Responsibilities

• Oversee print production team, ensuring accurate artworking and creative execution in line with brand guidelines for channels including weekly leaflets, in-store posters, national press advertising, digital signage, and local store marketing.
• Manage digital content team, focusing on SEO-first content, weekly product listings, and newsletters aligned with digital strategy.
• Implement digital transformation for international projects and manage associated projects within GB, collaborating with OMD and CRM teams.
• Implement strategy and processes for efficient production and digital channel roadmaps, collaborating with stakeholders and international partners.
• Identify and resolve off-brand communications through collaboration with the Creative Executive Consultant.
• Serve as the main point of contact for escalations and troubleshooting across creative production and digital channels, acting as a deputy to the Head of Department.
• Promote an efficient production mentality by reusing internal or international content, ensuring brand alignment and challenging processes for efficiency.
• Ensure compliance with internal and industry guidelines and standards.
• Collaborate with Strategy, Campaigns, and Brand Engagement teams, providing consultation on content planning and resource feasibility.
• Engage proactively with stakeholders to deliver against brand, commercial, and customer needs.
• Monitor and evaluate creative and digital production against KPIs, reporting strategic highlights and recommendations.
• Manage production agency relationships, establishing and optimizing workflows for efficient partnerships.
• Plan and reconcile the Operational Marketing budget monthly, managing agency fees and production costs.
• Plan resources and personnel to meet business needs within the production and digital function.
• Develop the team in alignment with Lidl leadership principles.

Requirements

• Experience in a fast-paced role with extensive multi-tasking and prioritizing.
• Demonstrable knowledge of artworking and digital production processes.
• Proven leadership skills with line management of large teams.
• Ability to communicate and influence at a senior level.
• Demonstrated commercial awareness and understanding.
• Strong interpersonal and social skills, including influencing and conflict management.

Work Type

• Full-time

Experience Level

• Experienced

Salary/Compensations

• £68,200 - £99,000

Benefits

• 35 days holiday (pro rata)
• 10% in-store discount
• Enhanced family leave
• Pension scheme
• Plus, more of the perks you deserve

About the Company

• Everyone who works at Lidl brings something unique to the table - but we also have a whole lot in common. We’re curious, collaborative, and ready to make a tangible impact on where we work.

Equal Opportunity

• We value diversity, equity, and inclusion, welcoming applicants from all backgrounds. Join us to celebrate individuality and grow in a fair, respectful, and inclusive environment.